The iconic Lotus yellow stripes atop the helmet worn by Takuma Sato in the Indianapolis 500 accentuated the side panel images of his No. 5 Lotus-KV Racing Technology car and the ’65 Indy-winning Lotus 38 driven by Jim Clark.

Jason Fowler of England devoted 45 hours to creating the one-off piece with the aid of a computer and steady hand with an air brush. Obviously, as the corresponding video details, there’s a lot more that goes into it.

“I was really pleased with how the helmet looked as it was a challenge fitting the detailed airbrush pictures into such a small area,” Fowler said in a phone interview from his London headquarters. “We were also working against the clock as the helmet was only commissioned a few weeks before the race so there were quite a few late nights worked to make sure it was finished in time.”

“The helmet seemed to work well from both angles; the airbrushed pictures gave it the ‘Wow!’ factor and the classic Lotus stripes were still visible from a distance.”

Fowler, who used to customize his helmets with stickers and paint while racing motorcross in the early ‘80s and paint helmets for friends, left his day job to start his own business customizing helmets. Dan Wheldon, E.J. Viso and Lewis Hamilton are among his longtime clients.

“I had wanted to go to the Indy 500 for many years and finally got to go this year,” he said. “It was the best motor racing experience I have ever had, and I was amazed at the scale of the event. More than anything, I was impressed with the atmosphere and the accessibility of the whole event and the way the fans were encouraged to be integral to the race.”

“I had three drivers wearing our helmets in the race (Wheldon, Viso and Sato) and it was a really proud feeling to be just a small part of such an iconic race. I’m definitely coming back next year.”

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  1. In the blog: Blending design past, present | Indycar on June 25, 2010 10:52 am
    In the blog: Blending design past, present | Indycar

    [...] the video in the blog HERE displays, it takes a steady hand and lots of man hours to create the work of art … plus a [...]

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