Covering Sonoma

Posted on: August 21, 2010 | Comments(4) | New Media, Race Tracks | By: Daniel

Infineon Raceway is a beautiful track in Sonoma, California with elevation changes and yellow hills surrounding the track. The mornings are overcast before giving way to bright, bright sun later in the day. It’s a great venue for fans, it’s also not too bad if you’re shooing video or images.

Curbs and track

A shot from yesterday morning at Infineon Raceway

You may have noticed that we publish a lot of content throughout the race weekend – via Tweets, Facebook updates, countless changes and news stories, live video and timing and scoring through Race Control, and images to Flickr, video to YouTube, and RSS feeds for each driver and team. It’s a content juggling act.

This weekend is no different. IndyCar has 3 photographers on site – they capture as much of the event as possible, whether it’s fans, pit lane activity or the speed on track.

Nice view of the track

A great view of the track

Video is similar, but with a lot more coverage and a hectic interview/shoot schedule throughout the weekend. The activity happens all day. And then once we receive the content, it’s a matter of distributing it online. We want our fans to have the best online experience possible.

There are two dedicated people to cover website updates, content distribution and social media. It’s bigger than that though, when you consider how we all work together with other members of the IndyCar team – IT, Timing and Scoring, PR, and so on. We’re trying to bring the race event alive online.

So – enjoy the race this weekend. You can catch the it live tomorrow at 5 p.m. ET on Versus and on IndyCar Race Control.

In the meantime, enjoy, our videos on YouTube and all the images from this weekend on Flickr. And as always, feel free to tell us what you think.


There are 4 comments for this post.

  1. Will on August 21, 2010 1:49 pm

    Beautiful pics!

  2. mike ditter on August 21, 2010 4:56 pm
    mike ditter

    just one time to show driving skills but no rich enough

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