Infineon Raceway is a beautiful track in Sonoma, California with elevation changes and yellow hills surrounding the track. The mornings are overcast before giving way to bright, bright sun later in the day. It’s a great venue for fans, it’s also not too bad if you’re shooing video or images.
You may have noticed that we publish a lot of content throughout the race weekend – via Tweets, Facebook updates, countless IndyCar.com changes and news stories, live video and timing and scoring through Race Control, and images to Flickr, video to YouTube, and RSS feeds for each driver and team. It’s a content juggling act.
This weekend is no different. IndyCar has 3 photographers on site – they capture as much of the event as possible, whether it’s fans, pit lane activity or the speed on track.
Video is similar, but with a lot more coverage and a hectic interview/shoot schedule throughout the weekend. The activity happens all day. And then once we receive the content, it’s a matter of distributing it online. We want our fans to have the best online experience possible.
There are two dedicated people to cover website updates, content distribution and social media. It’s bigger than that though, when you consider how we all work together with other members of the IndyCar team – IT, Timing and Scoring, PR, and so on. We’re trying to bring the race event alive online.
So – enjoy the race this weekend. You can catch the it live tomorrow at 5 p.m. ET on Versus and on IndyCar Race Control.
In the meantime, enjoy IndyCar.com, our videos on YouTube and all the images from this weekend on Flickr. And as always, feel free to tell us what you think.