The day started in darkness. Teams of people worked in the cold desert as the sun slowly rose, bringing some much needed warmth. Lights were installed. Stands were built. Cameras were tested. Props were checked and double checked. Models got their hair done. And the radio chatter was constant with last minute instructions.
When the sun did finally make an appearance, the California desert had been transformed by IZOD into an elaborate set featuring Ryan Briscoe’s Team Penkse car, historic Indy Cars, lots of fashion, a big stage and plenty of excitement.
Weezer was en route.
Like Race to the Party this past season, IZOD plans more video action for IndyCar fans in 2011. Today revealed a lot of those elements, including Weezer, as in ‘Buddy Holly’, ‘The Sweater Song’, and ‘Beverly Hills’ fame – as well as, ‘Represent’ a song written for the US Men’s soccer team (we’ve written about soccer on this blog before). Weezer, IZOD, IndyCar and 2011. Nice.
When the band arrived, the countless crew members required to run a shoot on this scale all jumped into action. It was organized creativity and precision. Weezer performed various takes of their song, ‘Brave New World’ – a hint of what to expect next season. There were multiple cameras and several scenes. The end result will be beautiful.
There was a tremendous amount of energy with their performance, the people running around behind the scenes, the warming sun and the thought that the 2011 IndyCar season really isn’t that far away. Later in the afternoon, while Weezer was still performing on stage, Ryan Briscoe made a special appearance in his newly sponsored IZOD car.
The long day featured video of lead singer Rivers Cuomo, all of Weezer performing ‘Brave New World’, IZOD models, and lots of Ryan Briscoe driving in the desert. As the sun was setting and the day coming to an end, the crew found the time and energy to stage one more shot.
Tomorrow brings a new day of shooting, complete with more images and a a blog post update. Stay tuned – it will be hard to top today.
More images from the desert, below…