IZOD, Weezer and a Brave New World

Posted on: December 7, 2010 | Comments(10) | Fans | By: Daniel

The day started in darkness. Teams of people worked in the cold desert as the sun slowly rose, bringing some much needed warmth. Lights were installed. Stands were built. Cameras were tested. Props were checked and double checked. Models got their hair done. And the radio chatter was constant with last minute instructions.

The sun rising in California

Early in the morning

When the sun did finally make an appearance, the California desert had been transformed by IZOD into an elaborate set featuring Ryan Briscoe’s Team Penkse car, historic Indy Cars, lots of fashion, a big stage and plenty of excitement.

Lots going on

There was a lot to setup

Weezer was en route.

Like Race to the Party this past season, IZOD plans more video action for IndyCar fans in 2011. Today revealed a lot of those elements, including Weezer, as in ‘Buddy Holly’, ‘The Sweater Song’, and ‘Beverly Hills’ fame – as well as, ‘Represent’ a song written for the US Men’s soccer team (we’ve written about soccer on this blog before). Weezer, IZOD, IndyCar and 2011. Nice.

When the band arrived, the countless crew members required to run a shoot on this scale all jumped into action. It was organized creativity and precision. Weezer performed various takes of their song, ‘Brave New World’ – a hint of what to expect next season. There were multiple cameras and several scenes. The end result will be beautiful.

Up close with Weezer


There was a tremendous amount of energy with their performance, the people running around behind the scenes, the warming sun and the thought that the 2011 IndyCar season really isn’t that far away. Later in the afternoon, while Weezer was still performing on stage, Ryan Briscoe made a special appearance in his newly sponsored IZOD car.

Dust Donuts

Ryan Briscoe and dust donuts

The long day featured video of lead singer Rivers Cuomo, all of Weezer performing ‘Brave New World’, IZOD models, and lots of Ryan Briscoe driving in the desert. As the sun was setting and the day coming to an end, the crew found the time and energy to stage one more shot.

Zooming by

Briscoe zooms by

Tomorrow brings a new day of shooting, complete with more images and a a blog post update. Stay tuned – it will be hard to top today.

More images from the desert, below…


There are 10 comments for this post.

  1. Dan on December 8, 2010 9:58 am

    Wow! Great! A good inspiration for me! |^.^|

  2. Sam on December 8, 2010 10:22 am

    That’s really awesome to see him driving on dirt like that. It should turn out to be a really cool commercial.

  3. Splash And Go: Dec. 10 | The Official Blog of the Indianapolis Motor Speedway on December 10, 2010 2:45 pm
    Splash And Go: Dec. 10 | The Official Blog of the Indianapolis Motor Speedway

    [...] miles — already is activating both its series sponsorship and support of Briscoe through new TV commercials filmed in the desert with a live soundtrack provided by rock band Weezer. No more racing to the [...]

  4. Thies on February 17, 2011 4:28 pm

    Locations Unlimited 760-772-8313 provided this location. I was on this shoot and it was the best production ever.

  5. Jay Richmond on February 23, 2011 11:51 am
    Jay Richmond

    I think bringing Weezer in for Carb Day would be a fantastic idea!

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