Day 2 of the IZOD Brave New World shoot continued today. The rock band may have left the desert, but we had new guests. In preparation for print, video and web content in support of the 2011 IndyCar season, IZOD was working with six current IndyCar drivers, a former Indy winner and more models. The edited piece will feature Weezer, all of the above, fast cars, rock and roll and some more surprises. Bring on 2011.

Will Power the model

A bunch of clothes for Will Power

It was another early start and there were already drivers getting ready. Graham Rahal was pretty much ready, Justin Wilson was headed to wardrobe, Ryan Briscoe was ready to drive (and shoot video) and Simona de Silvestro was in hair and make up. Helio Castroneves and Will Power weren’t far behind, as well as the IZOD Trophy Girl, Cameron Haven. And did I mention Mario Andretti was involved too?

Mario Andretti at the shoot

Mario Andretti

The driver’s played a big role in today’s shoot, with each filming individual scenes that integrated historic and modern cars, IZOD models, aspects of the landscape and fashion. How this will all be combined into a final piece remains to be seen, but the shots were absolutely stunning. Drivers sported a variety of different clothing and each scene was meticulously crafted.

Looking cool

Justin Wilson looking good on set

Katie Osborne and Graham Rahal during the IZOD shoot

Graham Rahal sporting IZOD gear

All those cars..

Such cool cars

It was energizing to be around drivers and an IZOD event again. Mario, Helio, Simona, etc., were all thrilled to be involved and today’s production was a reminder that the season is really coming up.

Lots of people involved in the shoot

A look at the set

I’m not going to say much more about today’s activities (there has to be some element of surprise), but I am excited to see what IZOD does with the two full days of footage. And I’m especially excited for the 2011 season.

How about you?

More images from today, below.

Comments

There are 5 comments for this post.

  1. Armin Sher on December 9, 2010 10:59 am
    Armin Sher

    Looking forward to 2011 season

  2. Dave Woodson on December 9, 2010 12:19 pm
    Dave Woodson

    Wow, as much as I would love to drive an Indy car, to drive one of the old ones would be as much fun. To drive a new one and then old would have to be like driving a go-kart. Great pics guys, ready for the season

  3. (L)IZOD on December 9, 2010 5:23 pm
    (L)IZOD

    Wonderful job. Awesome. Amazing. Thanks for the giving our fans the behind-the-scenes!

  4. Daniel on December 10, 2010 3:34 pm
    Daniel

    Thank you Armin, Dave and (L) IZOD….

  5. William C. Higgins on December 12, 2010 12:17 pm
    William C. Higgins

    Man..Will We All Look Good In Those IZOD Duds…Fashion Rules At The Races…Go Man Go

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