Day 2 of the IZOD Brave New World shoot continued today. The rock band may have left the desert, but we had new guests. In preparation for print, video and web content in support of the 2011 IndyCar season, IZOD was working with six current IndyCar drivers, a former Indy winner and more models. The edited piece will feature Weezer, all of the above, fast cars, rock and roll and some more surprises. Bring on 2011.
It was another early start and there were already drivers getting ready. Graham Rahal was pretty much ready, Justin Wilson was headed to wardrobe, Ryan Briscoe was ready to drive (and shoot video) and Simona de Silvestro was in hair and make up. Helio Castroneves and Will Power weren’t far behind, as well as the IZOD Trophy Girl, Cameron Haven. And did I mention Mario Andretti was involved too?
The driver’s played a big role in today’s shoot, with each filming individual scenes that integrated historic and modern cars, IZOD models, aspects of the landscape and fashion. How this will all be combined into a final piece remains to be seen, but the shots were absolutely stunning. Drivers sported a variety of different clothing and each scene was meticulously crafted.
It was energizing to be around drivers and an IZOD event again. Mario, Helio, Simona, etc., were all thrilled to be involved and today’s production was a reminder that the season is really coming up.
I’m not going to say much more about today’s activities (there has to be some element of surprise), but I am excited to see what IZOD does with the two full days of footage. And I’m especially excited for the 2011 season.
How about you?
More images from today, below.