@, #hashtag, RT, FF

Posted on: May 14, 2011 | Comments (1) | Drivers, Fans, New Media | By: Daniel

It’s an odd post title, but it’s a fitting one for a discussion on Twitter. Twitter has hit it’s stride this season with more and more teams, drivers, journalists and sponsors joining the online dialogue. The most pleasant surprise are the amount of driver’s genuinely using Twitter to reveal their personalities. A video interview in pit lane isn’t always the best way to know someone. 140 characters in a tweet on the other hand…

TK Tweet

TK ready for Indy

Twitter is obviously on the rise. It’s a social tool that people are finally understanding and utilizing. IndyCar blogger, @pressdog wrote a four-part series earlier this year, illustrating it’s growing importance within the sport. Followers of @IndyCar have grown over 300% in just over a year. It’s become a more accepted method of communication and we use it to share race updates, official results, news stories, videos, Flickr images, blog posts and lots more.  There are now multiple voices around the INDYCAR experience. We are listening.

Yesterday, we interviewed James Hinchcliffe (video below). It got me thinking about driver’s that are web savvy. I remember watching Hinch last season and being impressed by his personal online strategy. His site, videos, and use of Twitter were exceptional. He was ahead of the game. And now, the game has caught up with him and embraced the web community. In my opinion, it’s the most important way we (and I mean ‘we’) can help grow the INDYCAR brand. We all have a voice to help grow this sport.

There have been lots of memorable Twitter moments recently. These are bringing the online world into the at-track world. They are bringing together the personalities of the sport into a new environment. They are giving our faithful, loyal fans new ways of connecting to the speed and racing action. Twitter is removing traditional walls. Some quick examples -

Tomas Scheckter’s blog post last December got some real chatter online and then on Twitter.

Most races are followed by some interesting driver banter – all before our Twitter eyes.

Today, Scott Dixon gave away a watch to one lucky fan. All of this was done through Twitter!

Scott Dixon & a deserving fan

Tweet with drivers and you could win!

And a current contest from Ryan Briscoe: “Who wants to win a trip and be my guest at this years Indy500? Guess my qual speed to win! Go to www.ryanbriscoe.com for details”.

For fans, I can’t think of a better way to follow the sport or a favorite driver. You can tweet directly at them and there will be a lot of chatter this month of May. What are you waiting for?

So – we’ve created a full listing of IZOD IndyCar Series drivers on Twitter for you HERE.

Check them out, follow their tweets, join the conversation and as always, let us know what you think.

You can follow @IndyCar, here.

Comments

There is one comment for this post.

  1. Jeff from Indianapolis on May 14, 2011 5:48 pm
    Jeff from Indianapolis

    I didn’t think I would have much use for Twitter but as a racing fan its use has made me a believer. I’m getting things like in race updates for Jeff Gordon, immediate notice of who has secured which Indianapolis 500 ride and even that Sarah Fisher is having a girl. I thought that email and the web was fast in dispensing information but things like Twitter and Facebook on my smartphone have upped the ante.

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