The Indianapolis 500 is a very, very long race event for us. It’s two weeks of content. And for the new media group, it’s overseeing both and Most of our race events run from Thursday-Sunday, with being the focus. Two weeks of racing is exciting, exhausting and a challenge. I love content, good storytelling and beautiful photography. Our May provided all of that. Some highlights.

Opening weekend brought the announcement of The Greatest 33. It was an honor working on this site and it was amazing to see how many fans voted, shared with friends and revealed their own personal memories.

The Greatest 33

The Greatest 33

4,028. That’s how many photographs were uploaded. It’s how our department sees what our photographers capture. We then title, caption and tag these images for our websites, media site, Flickr and so on. That’s a lot of images and it’s tedious work. BUT – it allows us to bring some really stunning moments to you (and shows what a great group of photographers we work with). A few of my favorite below. A picture is worth a thousand words.

Simona De Silvestro signs an autograph

One of the most compelling stories of the month

Guess the driver

A beautifully simple shot - but who is it?

JR Hildebrand crosses the finish line despite his wreck on the final lap

A wild end to the race ©2011, LAT Photo USA

Video was a big part of our month. We streamed practice and press conferences. IMS Productions produced an immense amount of video content, including highlights and interviews, as well specific pieces for YouTube and the Verizon IndyCar Mobile app. In this video, our fans get to meet Dr. Michael Olinger, INDYCAR Medical Director and learn about his part in the Series. We’re always trying to bring you new content (as well as listening to your suggestions).

There were also Tweets, Facebook interactions, blog posts, the Cholula Fan of the Day, TONS of QR Codes, coverage of the surrounding events, a Tweet Up, Virtual Indy 500 with iRacing, lots of rain, and an insane Hot Wheels stunt. There was always something going on.


This year's 500 had everything

It’s back to a slightly more normal desk job now. One thing is for sure – I’ll never forget this Indianapolis 500.

What will you remember?


There are 5 comments for this post.

  1. Alan on May 31, 2011 12:03 pm

    I believe your “beautifully simple” shot is Justin Wilson. You can see the “Z” on the sleeve of the uniform.

  2. Drew Blank on May 31, 2011 1:39 pm
    Drew Blank

    Amazing array of media formats, from a number of fine contributors.
    And no music.
    Find The Limit

  3. Tim on May 31, 2011 2:28 pm

    I looked at their pictures from the driver intros and it looks to me like it is Ryan Briscoe. While Justin Wilson does have a red collar, it doesn’t seem to have the white piping and Ryan’s does.

  4. arow1 on June 3, 2011 6:35 am

    do you wanna play new speed racing manager ?:

  5. Tom on June 3, 2011 9:09 am

    Can anyone direct me to a website showing how finishing position is determined in Indy Car Racing? I have a bet with a buddy that cars on the final lap can race to the finish line to get better finish even after the winner has crossed the finish line.

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