The Indianapolis 500 is a very, very long race event for us. It’s two weeks of content. And for the new media group, it’s overseeing both indycar.com and indianapolismotorspeedway.com. Most of our race events run from Thursday-Sunday, with indycar.com being the focus. Two weeks of racing is exciting, exhausting and a challenge. I love content, good storytelling and beautiful photography. Our May provided all of that. Some highlights.
Opening weekend brought the announcement of The Greatest 33. It was an honor working on this site and it was amazing to see how many fans voted, shared with friends and revealed their own personal memories.
4,028. That’s how many photographs were uploaded. It’s how our department sees what our photographers capture. We then title, caption and tag these images for our websites, media site, Flickr and so on. That’s a lot of images and it’s tedious work. BUT – it allows us to bring some really stunning moments to you (and shows what a great group of photographers we work with). A few of my favorite below. A picture is worth a thousand words.
Video was a big part of our month. We streamed practice and press conferences. IMS Productions produced an immense amount of video content, including highlights and interviews, as well specific pieces for YouTube and the Verizon IndyCar Mobile app. In this video, our fans get to meet Dr. Michael Olinger, INDYCAR Medical Director and learn about his part in the Series. We’re always trying to bring you new content (as well as listening to your suggestions).
There were also Tweets, Facebook interactions, blog posts, the Cholula Fan of the Day, TONS of QR Codes, coverage of the surrounding events, a Tweet Up, Virtual Indy 500 with iRacing, lots of rain, and an insane Hot Wheels stunt. There was always something going on.
It’s back to a slightly more normal desk job now. One thing is for sure – I’ll never forget this Indianapolis 500.
What will you remember?