My Public Relations twintern Emily Lewandowski and I hit the streets of Trois Rivieres Thursday night in an effort to give away 20 free tickets to the Grand Prix de Trois Rivieres. As my only foreign language is Spanish, the experience was a hilarious mess of me running up to random people asking “Parlez voux anglais?” in a Spanish accent. However, I got through to several people who did indeed walk away with a three-day pass to the event. My personal favorite, Rose, was an elderly (yet extremely hip) local woman who actually flagged me down and demanded tickets (a woman who knows what she wants). I also gave one to our very sweet waitress at dinner in a desperate effort for a free drink, which worked like a charm. Look for our video blog coming soon!
As I went through our adventure, the most amazing thing was how alive the city was. When we landed in Trois Rivieres and eventually trekked over to our hotel, the city seemed quiet and fairly unassuming. As evening hit, the city roared to life with a street festival that brought in hundreds of people of all ages. There was a swaying pirate ship ride, men on stilts walking the streets, street musicians and booths along the beautiful Rues de Forges. We learned that the festival runs the Wednesday through Sunday of the Grand Prix week, and is a major attraction of the area.
It’s a totally different experience than racing anywhere else on the schedule. People have no idea what the IZOD IndyCar Series is, so it gives them a bigger appreciation for the Firestone Indy Lights, which can often be overshadowed when scheduled with their big brother. The track is a first for all but five of the Indy Lights drivers, who raced here with Star Mazda. It was with a bit of pride that I observed the fans watching practice today, knowing they were getting their first look at an extremely talented group of drivers who deserve every bit of the attention they get this week.