High-end fashion design house Kate Spade’s recent racing line was all the rage June 26 when reigning ,Indianapolis 500 champion Ryan Hunter Reay’s traveling fundraiser, “The Yellow Party” popped up at a Houston Mercedes-Benz dealership.

Racing fashion, including this Kate Spade purse and dress, was the style of choice at The Yellow Party in Houston.

The Yellow Party, which takes place at select races on the Verizon IndyCar Series circuit including the Indianapolis 500, was part of the festivities for the Shell and Pennziol Grand Prix of Houston. It drew about 300, including Houston’s racing community, according to a report from Culture Map, a local online publication.

So far this year, Yellow Parties have been held at The Vinoy Renaissance in St. Petersburg, Fla., The Federal Bar in Long Beach, Calif., where the rock band Live played , and Crane Bay during Indianapolis 500 festivities, where Live also played.

AutoNation Mercedes-Benz of Greenway was a new location for the event, which benefits Racing for Cancer, a non-profit organization founded by Hunter-Reay in 2010 after his mother, Lydia, died following a battle with colon cancer.

“This venue is gorgeous. I love it because we are surrounded by some of the most beautiful cars along with race cars,” said Beccy Hunter-Reay, Ryan’s wife. “The fashion here, I thought it would be a little more casual because it was at a dealership, but apparently not at a Mercedes-Benz dealership. It’s definitely got a higher profile here. I’ve seen quite a few tuxedos.”

The tuxes were a good backdrop for some other looks, including a few black-and-white-checkered ones. And one woman showed up with two of Kate Spade’s race-themed pieces: a sundress with a vintage race car pattern and a clutch, called “Photo Finish.”

The final Yellow Party for the season will be held at Mario Andretti’s winery in Sonoma, Calif., when the series travels to Sonoma Raceway in August. Officials are hoping to raise $2 million to fight cancer by the end of the season. AutoNation is matching every dollar Racing for Cancer raises.


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