Archive for the ‘ (L)IZOD ’ Category

Life with Trophy Girl

Posted on: August 3, 2010 | Comments(9) | (L)IZOD | By: Admin

IZOD wouldn’t be IZOD ifIZOD Trophy Girl 1 there wasn’t a model involved, right? Personally, I might have preferred Mark Wahlberg in his CK undies, but Cameron has definitely been a welcome sight to the fans this year.

The role of IZOD Trophy Girl was born at the first race in Brazil. We found a gal. And then an interpreter. It did not go well. Our trophy chick, while gorgeous, was a little more interested in taking pictures of drivers than doing her job. So, onward to St. Pete, where Miss Cameron was cast and the adventures begin.

For most fans, you’ve seen her on TV skillfully placed behind a driver during a post-race interview or hanging out in podium photos. Is it too much? Is it too “Where’s Waldo?” Possibly…but maybe you’ve noticed the Sprint Cup girls have picked up a few Cameron’isms in Victory Circle these days.

I’ve definitely had a variety of roles this season, but the role of pseudo-security guarIZOD Trophy Girl 2d is the most comical. From red carpet police to Wahlberg’s 500 escort, I’ve already had my fair share hands-in-faces (both giving and receiving). When serving as escort, getting Cameron from one location to another is always a circus. I certainly try to be nice, but if you’re grabbing her through a fence, or yelling, gawking or hovering in excess, then momma bear kicks in. Cameron calls it “assertiveness.” Ha! My description starts with a big ole “B.”

In addition to competing for face time with the Firestone Firehawk, she’s there to be in your photos and ham it up for tIZOD Trophy Girl 3he crowd. Wearing a firesuit and walking around a racetrack can be darn confusing to people. Early in the season, she was sometimes Danica, often Ana, and (still) almost always Milka. While we zoom through crowds in a golf cart, fans yell “Good luck, today!” as if she’s driving in the race. With a smile and wave, Cameron gives a cheerful, “thank you!” and we roll on towards our destination.

In between marathon meetings and credential duty, my race-day time with Cameron is a fun little break. Maybe I can be seen in fan pictures on random Facebook pages…but just half of me, off to the side, arms crossed, most likely staring at a phone. Tracked out in my red and white uniform (like Waldo), windblown and sunburnt, [L]IZOD looks pretty weary (and short) next to the tall, dazzling, lipglossed lady in the IZOD firesuit.

HOW RACE SEASON MAKES YOU CRAZY

Posted on: June 8, 2010 | Comments(5) | (L)IZOD | By: Admin

You sleep with your phones.

THIS...is customer service.

 You neglect your mail.

My mailbox after the month of May.

You leave your Indy 500 parking stickers on so long that the sun fries them to the glass. (Check with me in July. See if they’re still there.)

Need some Goo Gone and a razor.

That little thing called MAY

Posted on: June 8, 2010 | Comments (0) | (L)IZOD | By: Admin

My may might have ended with some ridiculous tan lines on my feet, but it started at the Meijer store across from my apartment. On a quest for blueberries, I walk in and see a cardboard Marco staring back at me.  Goodness, I adore Indy’s passion for the 500. Candied tires and checkered everything. 

Meijer Marco

Meijer Marco

The planning process for May is definitely stressful, especially whilst trying to fit in a race every other weekend. But on 5.14, we kicked it off with the first-ever all-driver autograph session at the Macy’s in Castleton Square Mall. Mind you, I have a soft spot for this mall. Many-a-day shopping for shoes and cruising for boys. Does ANYONE remember the Units store? Mix-n-match cotton sashes? No?

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The day I couldn’t stop smiling

Posted on: May 21, 2010 | Comments (0) | (L)IZOD | By: Admin

Growing up in Indy, oval races were really all I knew. When I’d watch an F1 or road course race, I used to wonder what the big deal was. Why would anyone ever WANT to slow down in order to make all of those turns? Although I do appreciate and thoroughly enjoy the street and road course races, my heart lies with the ovals.

Liza and the two-seater

So, what better way to celebrate the love with my first two-seater ride on the oval of Kansas Speedway. Not gonna lie, I was nervous for an entire week, but mostly excited out of my mind. Because IZOD does so many projects and promotions with the fabu team at the Indy Racing Experience (creators of the 2-seater experience), I’ve become good friends with this entertaining cast of characters. You’d think this would be comforting to a rookie rider, but all I thought about was how they’d make fun of my helmet head.

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Join us in Indy!

Posted on: May 10, 2010 | Comments (0) | (L)IZOD, Indy 500 | By: Admin

After being delayed for two hours, I’m finally on a plane and my feet are so fahfahfahffffrigid that I can barely concentrate on my delicious frozen peanuts. A lady just walked past me wearing a face mask, the flight attendant busted my knee with the drink cart, and the guy next to me is surely Kenny Tarmac’s brother.

Attend the Indy 500 like a high roller

Attend the Indy 500 like a high roller

Why am I telling you this? Because travel tortures make me yearn for home (which is Indy) and makes me want to de-stress with a little socializing on Mass Ave. Again, why the heck am I telling you this? Because YOU need to come to Indy and YOU need to party! We’ve got a great little promo on our fabu little web site, RacetotheParty.com.

Not only can you watch our zingy new commercials, but you can register to win a fantastic trip to the Indy 500. Complete with suite tickets, pit passes and hotel accommodations, you know this weekend would be more appealing that baked beans and deviled eggs at your neighbor’s Memorial Day cookout.

A Liza Update

Posted on: May 5, 2010 | Comments(3) | (L)IZOD, Race Tracks | By: Admin

The backwoods of B-Ham

The backwoods of B-Ham

As I catch up on my blog posts, I thought that my Barber adventure was best displayed in pictures. One of my favorite events so far this year, Birmingham and its rolling hills did not disappoint. And at one point, we did experience the “backwoods of B-ham” while detouring around a traffic jam (someone nominate Zepp to be a full-time pace car driver).

Here’s a summation of the weekend:

I was most impressed by the race fans who came out for this race. They came with their motorcoaches and weekend sporting set-ups. And if we could get everyone to paint their car like a super spirited cheer parent, we’d have the largest and cheapest mobile marketing campaign EVER. Get on it, people!

IndyCar race fans!

IndyCar race fans!

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RACE TO THE PARTY – HOLLYWOOD STYLE!

Shot from the St. Pete Pit Stop Challenge

This is more than a joyride to a summer cookout, people.  Can you say Hollywood? Can you say red carpet? Can you say Mark Wahlberg? (can you say yum)

In celebration of the Toyota Grand Prix of Long Beach, this Thurs., April 15, IZOD IndyCar is taking over Hollywood Blvd from Grand to Highland Ave. We’ll showcase our cars and stars in front of the Kodak Theater and Jimmy Kimmel studios. As I’ve said before, IZOD is all about taking our amazing sport OUT to the people. Throw in a bunch of celebs and an awesome band and you’ve got yourself a friggin’ shindig.

Let’s start with the cars. We’re showcasing past and present with current show cars, as well as vintage cars from the Indianapolis Motor Speedway Hall of Fame Museum. Along with other cool autos, a special drifting demonstration will take place and Davey Hamilton will showcase the power of our Honda engines.

But the highlight of the night will be our very own IZOD IndyCar Mobile Pit Stop Challenge. Along with their crews, Dan Wheldon, Raphael Matos, Hideki Mutoh, Alex Tagliani, Justin Wilson and Mike Conway will battle it out for some serious bragging rights. Not only has a street pit stop challenge of this size never been done before, but there will be several surprises you won’t want to miss!

Nearly the entire field of IZOD IndyCar drivers will be on hand to hang out and sign autographs for fans. They are the guests of honor along with celebs like Adrian Grenier, Mark Wahlberg, Jason Statham and more. The night caps off with special performance by Camp Freddy, a creation of Dave Navarro and one of the hottest all-star rock bands in the country.

Photo Credit: Camp Freddy: Dave Navarro from Camp Freddy Jamming at the Roxy

Can’t get to LA for this free event?? WATCH IT LIVE ONLINE! Visit www.racetotheparty.com for a USTREAM and more info on a cool new sweepstakes.

Will I get starstruck? Will I get a high-five from Jason Statham? Will I have 42 blisters on my feet by the time the night is over? Stay tuned.

Plug In and Let’s Go Racing

Posted on: March 14, 2010 | Comments(2) | (L)IZOD, Race Tracks | By: Admin

IZOD IndyCar race weekend as something other than a crazy fan.

Wednesday was a travel recovery (and battle internet connection) day. Need a hint for a 10 hour plane ride? Download white noise to your iPod. Sounds weird, but the additional whirringbuzzyfan noice right in your ears is a lifesaver when your back muscles are screaming at you. We were met at the Sao Paulo airport by sweet Murial from CVC, the event company that has hosted us this week.

Thursday was meeting day. Me and the IZOD crew had some great sessions planning cool stuff for the rest of season. Want to see innovation? Want to see celebs? Want to see speed? It’s-a-comin’! We had dinner at a shnazzy place called Club A with purple walls and smoke oozing down from the ceiling. There were attempts at dancing after dinner, but all I saw were a lot of wax-on, wax-off impressions and some sort of an odd lasso move.

Me underneath an IZOD IndyCar

Steering Wheel

airportsign.jpg
Murial, our hostess from CVC
Friday was education day! Professor “Lew,” what would one do without your knowledge? He took me from pit lane to Victory Lane, and then to the garage. Not since my Astronomy class in college have I been so overwhelmed by math and science. I learned all about tech inspections, downforce, tires, carbon fiber, steering wheels and how the drivers sit in molds to have their seats custom made. Lew even made me get UNDERNEATH a car at tech inspection.

Saturday was practice and truly a thrilling day. Rushing around in the heat, hauling radios, drooling over the Apex Brasil suite, hording fruit, dodging groupies, and getting chills from the sound of those amazing engines. The fans here are soooo excited and loving the new game in town. Mobs of people with cameras around the garage entrance, snapping picture after picture (after picture) of our charismatic drivers.

So, Sunday is…well, NOW. I’m looking forward to seeing my first race outside of the stands at the Speedway. Let’s plug in, people! Plug in the fastest drivers and the fastest cars in racing. Plug in the fans. Plug the IZOD into IndyCar!

Who Will Get There First?

Posted on: March 11, 2010 | Comments (1) | (L)IZOD | By: Admin

tk-small.jpgGet ready! You are going to love, love, love the new IZOD IndyCar commercials. Those hardworking Manhattan-ites from IZOD have been toiling away at this stimulating (can I say that in a blog?) campaign designed to excite our loyal fans and grab new fans who may not grasp the shear coolness of our race series.

This picture of TK is just a sneak peak…watch for the first commercial to start airing this weekend. And check back to indycar.com and @indycarnation on Twitter for more info on a special web site that will go with these commercials.

Coming to a Magazine Near You

Posted on: March 9, 2010 | Comments (0) | (L)IZOD | By: Admin

Barber 2 Barber 1
While sitting in the gate area at IND, I flipped through my iPhone pictures and realized I never shared with you the coolness of the IZOD photo shoot at Barber Motorsports Park a couple of weeks ago. Thanks to the efforts and magic powers of the AH-mazing IRL operations guys, we were able to move show cars, transporters, lights, toolboxes and fuel trucks into pit lane. This made for a rockin’ backdrop for several IZOD IndyCar models…er, drivers.

Though we all froze our kahunas off in ‘Bama, the pictures turned out fantastic. I know this just from annoyingly standing over photographer Michael Voorhee’s shoulder as he perused the photos later that night.

Our drivers are hot. Nuff said.