Archive for the ‘ (L)IZOD ’ Category

A SUPER Experience.

Posted on: March 1, 2010 | Comments(2) | (L)IZOD | By: Admin

Two things you should know about me: I’m a Colts fan and I adore Miami (please insert a Will Smith or Vanilla Ice song into your head now). So, the Super Bowl was quite the fabu combo this year. Since IZOD has the super duper, Super Bowl connections, they suggested we trick out some cars and send them south.

A New Orleans-themed car and two Indianapolis-themed cars made the rounds in Southern Florida. First stop was the Pro Football Hall of Fame golf tournament at the gorgeous Biltmore.  I waited for Steve Young. I did not see Steve Young.*Sigh*But I did see a 250 pound ex-football player happily get stuck in the car.

Next stop was the W Hotel on South Beach and this was home for our cars most of the weekend. You know how hotels have to park the chichi cars at the front to let people know that rich folk are staying there? Well, the IZOD IndyCars got more attention than the Bentley, Ferrari, Lambo and Rolls Royce. And a random scooter.

At the W, Friday was arrival day for many celebs and VIP’s. In between snapping pics of Hilary Swank and Jessica Alba, we decided to crash the party with our street-legal 2-seater. With driver Davey Hamilton, we made some serious noise and turned lots of heads giving rides around South Beach. The evening before, IndyStar photographer Danese Kenon took a night ride through Ft. Lauderdale.

The highlight of our adventure was the Leigh Steinberg party on Saturday. You know, he’s the “show me the money!” guy. Not only were we smack dab in the middle of a high-roller crowd (and a Saints fan dressed up like Darth Vader), but the cars were a huge hit. As my heels sunk into the dirt at this party-in-a-park, I managed to snap some good pictures of the curious party-goers…and Leigh Steinburg himself got in the car!

Even though I got a farmer’s tan, cussed out a shuttle van driver and didn’t get to stay for the game (still love my Colts), the trip was a total success. Thanks to the “crew” for all of your hard work. If I need an ab workout, I know where to go for some hilarious stories. And if I need a cardio workout, I’ll be sure to aimlessly walk around the wrong convention center for a half hour. ;-)

IZOD IndyCar at the Pro Football Hall of Fame Golf Tournament
IZOD IndyCars at the W Hotel
Giving rides in South Beach
Leigh Steinberg

I AM. LIZOD.

Posted on: February 20, 2010 | Comments(8) | (L)IZOD | By: Admin

So, IndyCar has this gorgeous new thing hovering in front of it called a title sponsor. Did you see it? And are you ready to rock?!

Let me officially introduce myself.  My name is Liza and by assignment, I hang with, talk to, dream of, conspire, chauffer, corral and get coffee for everything IZOD.  Well, maybe not that last one, but from time to time I do enjoy a tall, half-caff, soy latte with a little cinnamon.

Anyway, my crazy brilliant co-workers dubbed me LIZOD. Get it? Liza + IZOD? I know. It’s like math.

So, as we charge through the 2010 race season, I’ll take you outside the track and beyond the races to show you what IZOD is doing to promote our amazing cars and stars. As we like to say, it’s a new day (or when we’re tired, it’s a new “egg”) and IZOD IndyCar is ready to rumble! From Super Bowl-themed cars to pit stop challenges in the middle of city streets, we want to get some attention for this marvelous sport.

I’ll bring you pictures, videos and musings from the runway to the yard of bricks. And if you’re the betting sort, I’m willing to wager I’ll fall off of one and trip on the other. While we spread the good word of IZOD IndyCar, we’ll need your help along the way. Follow us on Twitter @IndyCarNation and share our stories from Facebook. Lots of fun behind-the-scenes stuff coming your way…so click on that the little orange box with the dot and two white half-circles (that would be an RSS feed, people) and stay in touch with little ole me.