Posts Tagged ‘ Beverly Hills ’

IZOD, Weezer and a Brave New World

Posted on: December 7, 2010 | Comments(6) | Fans | By: Daniel

The day started in darkness. Teams of people worked in the cold desert as the sun slowly rose, bringing some much needed warmth. Lights were installed. Stands were built. Cameras were tested. Props were checked and double checked. Models got their hair done. And the radio chatter was constant with last minute instructions.

The sun rising in California

Early in the morning

When the sun did finally make an appearance, the California desert had been transformed by IZOD into an elaborate set featuring Ryan Briscoe’s Team Penkse car, historic Indy Cars, lots of fashion, a big stage and plenty of excitement.

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