Posts Tagged ‘ Blog ’

It all started in Nazareth, PA at IndyCar’s 100th race back in 2004, where like many other start-up companies, we went knocking on every transporter door in the paddock offering our services. The first and only one to open that weekend and accept our service offer was none other than Dan Wheldon’s, whom at that time was still racing for the AGR team. The rest is history, being such a tight knit family, one driver spoke to another and the ball starting rolling from then on.

Scott Dixon with Art

Scott Dixon with Canvas

Even translating into other racing series such as Nascar and the world renowned Formula 1. Many names such as Dan Wheldon, Scott Dixon, Max Papis, Jenson Button, Adrian Fernandez, Sebastien Bourdais, Sebastian Vettel, Patrick Carpentier to name a few. Some of our paintings are also proudly displayed at the Ferrari F1 racing team factory in Italy as well as in Ferrari President Mr. Di Montezemolo’s office.

Sebastian Vettel with the Rotonto Bros

The Rotondo Brothers with Vettel & Canvas

Then from there our helmet painting division started in 2007 when we were hired to design two helmets for Dan Wheldon and from then on we opened the helmet designing and painting division of the company which today accounts for as much for our company as the canvas paintings.

Each canvas painting, which Art creates is completely done using the finest oil paints and completely from scratch by Art.  Our biggest differentiation to other canvas painter’s is that Art is able to capture the thrill and speed of the race car in every one of his paintings. His young age of 30 translates directly into his work, especially being in a Motorsport Canvas Painting industry which mainly consists of older aged painters which prefer keeping their work clean cut.  The ArtRotondo.com company thrives off being ahead of the rest by doing such works of Art, each masterpiece requires between 60-80hrs of work from beginning to end. What is also really interesting is that for any fan who wants to gets close to an original at a lower price, from every painting we produce, a limited edition series of Lithographs becomes available, so that the fans can get their hands on the same image that their favorite driver owns the original of.

A Liza Update

Posted on: May 5, 2010 | Comments(2) | (L)IZOD, Race Tracks | By: Admin

The backwoods of B-Ham

The backwoods of B-Ham

As I catch up on my blog posts, I thought that my Barber adventure was best displayed in pictures. One of my favorite events so far this year, Birmingham and its rolling hills did not disappoint. And at one point, we did experience the “backwoods of B-ham” while detouring around a traffic jam (someone nominate Zepp to be a full-time pace car driver).

Here’s a summation of the weekend:

I was most impressed by the race fans who came out for this race. They came with their motorcoaches and weekend sporting set-ups. And if we could get everyone to paint their car like a super spirited cheer parent, we’d have the largest and cheapest mobile marketing campaign EVER. Get on it, people!

IndyCar race fans!

IndyCar race fans!

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What better way to kick off past Indianapolis 500 broadcasts on ESPN Classic than one of the most talked-about races in the history of the event – the 1985 “spin and win” by Danny Sullivan.

The race, to be broadcast at 3 p.m. (ET) May 3, is among the dozen to air on the network in May – all leading up to the Indianapolis 500 on the 30th. A marathon – tailor-made for your DVR – showing is scheduled for May 29.

The Indianapolis Motor Speedway

The Indianapolis Motor Speedway

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An iPad in pit lane? Sure.

Posted on: April 30, 2010 | Comments(19) | Drivers, New Media | By: Daniel

During the Long Beach GP weekend, some of us where holed up in the basement media center for the weekend. We occasionally got up for some sun and race action, but most of the time we typed on our laptops updating IndyCar.com, adding images to Flickr, tweeting and more. The highlight, especially for a new media guy,  was looking up during the IndyCar session and seeing Tony Kanaan holding an iPad on TV -

Kanaan iPad

Tony Kanaan Tweeting?

If you’re a geek like me or an Apple fan, it’s hard not to get excited by this image. We posted this screen shot to Flickr over the LB weekend and it quickly become our most popular picture of the weekend. Was he tweeting, reading a book, looking at Timing and Scoring? I wondered the same. Technology is an integral part of the IndyCar Series, so it’s not too surprising to see an iPad – but it is pretty cool nonetheless. I wanted to know more. [More]

Dual titles and driver reactions

Posted on: April 29, 2010 | Comments(8) | Drivers | By: Dave

Of course IZOD IndyCar Series drivers like the dual titles (road/street courses and ovals) within the IZOD IndyCar Series championship initiative. It’s potentially more money to purchase iPads and Ritmo Mundo watches for everyone on their extensive Christmas lists. Indy Racing League CEO Randy Bernard on April 27 announced the implementation of contests to recognize the highest-scoring oval driver and corresponding road/street circuit driver. The champion of each discipline will receive a TBD cash award along with a trophy named in honor of an Indy car racing legend. Over time, that likely will be more meaningful than the dough.

Randy Bernard with the fans

New Indy Racing League CEO Randy Bernard

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Kansas City is changing…

Posted on: April 26, 2010 | Comments(9) | Race Tracks | By: Dave

Six years ago when I first visited Kansas Speedway for an IZOD IndyCar Series race, there was a McDonald’s and the racetrack’s yellow-blue checkerboard seats. That’s about it. Want BBQ? Drive to KC (Masterpiece in Overland Park; also the abbreviation for Kansas City, Mo., about 25 minutes away).

Today, despite the continued sluggish economy, acreage at the confluence of I-70 and I-435 in Wyandotte County continues to be red hot with retail, entertainment and restaurant development.

The latest structures being erected are an 18,000-seat stadium for the Wizards of MLS just off France Family Drive (positioned nicely near the massive Cabela’s, Nebraska Furniture Mart and family-themed water park Great Wolf  Lodge) scheduled to open in 2011 and a 100,000-square-foot casino/hotel complex that will overlook Turn 2. Starting in 2012, maybe you’ll be able to place a wager on the race while you’re watching it live.

The Wizard stadium under construction

The Wizard stadium under construction

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Dario and Diapers

Posted on: April 22, 2010 | Comments(2) | Drivers | By: Dave

It’s front and center – right between the IZOD IndyCar Series logo and the familiar Target bulls-eye of Dario Franchitti’s red firesuit.

So the obvious question is whether Franchitti – or Target Chip Ganassi Racing teammate Scott Dixon – lobbied to get Huggies, a popular brand of disposable diapers, such prominent visual content.  After all, think of the benefit to the Dixons – wife Emma and 10-month-old daughter Poppy.

“That’s a good idea,” Franchitti says. “Hey, Dixie, do you know anything about this?”

Dixon divulges nothing … but that sly smile, hmm. “I wish we would get free diapers,” he says. “We use the Target discount card.”

Dario, Huggies and Breathe RIght

Dario, Huggies and Breathe Right

OK, that theory is tossed in the trash with the soiled diaper. So how about this one: just to the right (if you look at the photo above) is an advertisement for Breathe Right, which Franchitti wears while he’s on the track in the No. 10 car, working out, possibly while showering.

Franchitti grins, which is all that’s needed to confirm he doesn’t need a Target discount card to replenish his stock.

RACE TO THE PARTY – HOLLYWOOD STYLE!

Shot from the St. Pete Pit Stop Challenge

This is more than a joyride to a summer cookout, people.  Can you say Hollywood? Can you say red carpet? Can you say Mark Wahlberg? (can you say yum)

In celebration of the Toyota Grand Prix of Long Beach, this Thurs., April 15, IZOD IndyCar is taking over Hollywood Blvd from Grand to Highland Ave. We’ll showcase our cars and stars in front of the Kodak Theater and Jimmy Kimmel studios. As I’ve said before, IZOD is all about taking our amazing sport OUT to the people. Throw in a bunch of celebs and an awesome band and you’ve got yourself a friggin’ shindig.

Let’s start with the cars. We’re showcasing past and present with current show cars, as well as vintage cars from the Indianapolis Motor Speedway Hall of Fame Museum. Along with other cool autos, a special drifting demonstration will take place and Davey Hamilton will showcase the power of our Honda engines.

But the highlight of the night will be our very own IZOD IndyCar Mobile Pit Stop Challenge. Along with their crews, Dan Wheldon, Raphael Matos, Hideki Mutoh, Alex Tagliani, Justin Wilson and Mike Conway will battle it out for some serious bragging rights. Not only has a street pit stop challenge of this size never been done before, but there will be several surprises you won’t want to miss!

Nearly the entire field of IZOD IndyCar drivers will be on hand to hang out and sign autographs for fans. They are the guests of honor along with celebs like Adrian Grenier, Mark Wahlberg, Jason Statham and more. The night caps off with special performance by Camp Freddy, a creation of Dave Navarro and one of the hottest all-star rock bands in the country.

Photo Credit: Camp Freddy: Dave Navarro from Camp Freddy Jamming at the Roxy

Can’t get to LA for this free event?? WATCH IT LIVE ONLINE! Visit www.racetotheparty.com for a USTREAM and more info on a cool new sweepstakes.

Will I get starstruck? Will I get a high-five from Jason Statham? Will I have 42 blisters on my feet by the time the night is over? Stay tuned.

In the three weeks Bertrand Baguette has been in the United States, he’s experienced Southern hospitality in Alabama, hung out in sunny St. Petersburg and had his first McDonald’s breakfast. The latter won’t be the most memorable.

More of Baguette

Bertrand Baguette, thinking about McDonalds?

“Really, it wasn’t so bad,” says Baguette, who competed in his first IZOD IndyCar Series race April 11 with Conquest Racing at Barber Motorsports Park.” I’m not used to seeing so many McDonald’s here. Every five minutes your drive down the road there’s another McDonald’s. In Belgium, I have to go 30 minutes to find a McDonald’s so it was a good experience and will do it in the future for sure.”

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Pass the sauce and wipes, please

Posted on: April 11, 2010 | Comments(3) | Race Tracks | By: Dave

When seeking dinner suggestions in Birmingham, there are quality options to cover every day of the year.

Opinions about BBQ, though, are as numerous as restaurants. It seems everyone has their favorite – from Mom and Pop’s such as Miss Myra’s Pit Bar B Q to a swankier sauce experience (where the napkins are linen). “Have you tried?” a member of the Bruno Event staff at Barber Motorsports Park responds to an inquiry, only to be met with “No, I have a better place” by a member of the Zoom Motorsports promotion group.

This weekend, being the fourth visit to the city and Barber Motorsports Park, our travel group has hit a cross-section – from the quintessential Dreamland (with a loaf a white bread plopped in the center of your table; on a plate, of course) to the Full Moon (with its slogan “The Best Little Pork House in Alabama”).

Ribs from Dreamland BBQ

Ribs from Dreamland BBQ

Regional variations abound, and Birmingham area is known for its sweet tomato-based sauce.  Northern Alabama is known for its distinctive white sauce (mayonnaise- and vinegar-based). No thanks.

Another good thing for those involved with the Indy Racing League – coming up on the schedule is another city known for its barbeque (Kansas City). Pass the wipes, please.