I used to work at a museum, so I was really excited about seeing the Barber Vintage Motorsports Museum while here for round 3 of the IZOD IndyCar Series. When you love museums and racing, it’s pretty cool to visit a place like Barber – a picturesque race setting and a museum filled with vintage motorcycles, Formula One cars and more. They’re all stunning pieces of art, in their own right.
A well designed museum
The collection is massive. The museum has jammed a lot of pieces into the space. At first it might seem overwhelming, but they’ve nailed the various aspects of exhibition design and it’s an engaging experience. Each piece seems to hold it’s own, despite being surrounded by impressive objects. The museum is worth a road trip (a few hours from Atlanta or Nashville) – not to mention, you get to experience the incredible track itself and beautiful, manicured grounds. This place is a real gem. Ask Will Power.
Helio Castroneves was inspired during a tour of the multi-faceted Honda Manufacturing of Alabama facility April 8 in Lincoln. Can you picture the “Dancing with the Stars” champion driving a minivan around South Florida? Odyssey minivans are produced at the expansive facility – along with the Pilot Sport Utility Vehicle, Ridgeline pick-up truck, Accord V-6 sedan and V-6 engines — and one with a 523-horsepower engine was on display.
For most avid IndyCar.com users…you’ll understand what I am talking about.Besides not having audio during the morning sessions of the day, both streaming and timing and scoring went really well.This was a breath of fresh air for all of us.
Mike Conway and his grocery cart navigate the aisles of Whole Foods in Birmingham, Ala., with the aplomb of his Dreyer & Reinbold Racing car on the twisting Barber Motorsports Park course. This run might have been more difficult. Conway loads up on dinner items and organic, good-for-you snack foods for the race weekend. He then jumps into the black VW Beetle rental car for the short trip to his hotel – another interesting drive during rush hour traffic.
“When we were at the (late February Open Test) we passed a Whole Foods and I said, ‘Great,’ ’’ Conway says. “I always try to eat well and cook my own food. I always try to have enough and not run around and try to find something last minute.”
The new IndyCar web site launched just over a month ago with a new focus on the fan. The site features better integration of video content, a focus on the social experience (such as Twitter), a rich selection of images through the site and Flickr page, the incorporation of nomee cards and much more. We’re also working behind-the-scenes to bring you more innovative web content. We love the IndyCar series and think you should too. IndyCar is becoming more active online, determined to connect with our fans in new ways. Here’s a picture from the 2010 opener in Brazil, from Flickr user Crystian Cruz.
IZOD IndyCar race weekend as something other than a crazy fan.
Wednesday was a travel recovery (and battle internet connection) day. Need a hint for a 10 hour plane ride? Download white noise to your iPod. Sounds weird, but the additional whirringbuzzyfan noice right in your ears is a lifesaver when your back muscles are screaming at you. We were met at the Sao Paulo airport by sweet Murial from CVC, the event company that has hosted us this week.
Thursday was meeting day. Me and the IZOD crew had some great sessions planning cool stuff for the rest of season. Want to see innovation? Want to see celebs? Want to see speed? It’s-a-comin’! We had dinner at a shnazzy place called Club A with purple walls and smoke oozing down from the ceiling. There were attempts at dancing after dinner, but all I saw were a lot of wax-on, wax-off impressions and some sort of an odd lasso move.
Friday was education day! Professor “Lew,” what would one do without your knowledge? He took me from pit lane to Victory Lane, and then to the garage. Not since my Astronomy class in college have I been so overwhelmed by math and science. I learned all about tech inspections, downforce, tires, carbon fiber, steering wheels and how the drivers sit in molds to have their seats custom made. Lew even made me get UNDERNEATH a car at tech inspection.
Saturday was practice and truly a thrilling day. Rushing around in the heat, hauling radios, drooling over the Apex Brasil suite, hording fruit, dodging groupies, and getting chills from the sound of those amazing engines. The fans here are soooo excited and loving the new game in town. Mobs of people with cameras around the garage entrance, snapping picture after picture (after picture) of our charismatic drivers.
So, Sunday is…well, NOW. I’m looking forward to seeing my first race outside of the stands at the Speedway. Let’s plug in, people! Plug in the fastest drivers and the fastest cars in racing. Plug in the fans. Plug the IZOD into IndyCar!
Get ready! You are going to love, love, love the new IZOD IndyCar commercials. Those hardworking Manhattan-ites from IZOD have been toiling away at this stimulating (can I say that in a blog?) campaign designed to excite our loyal fans and grab new fans who may not grasp the shear coolness of our race series.
This picture of TK is just a sneak peak…watch for the first commercial to start airing this weekend. And check back to indycar.com and @indycarnation on Twitter for more info on a special web site that will go with these commercials.
While sitting in the gate area at IND, I flipped through my iPhone pictures and realized I never shared with you the coolness of the IZOD photo shoot at Barber Motorsports Park a couple of weeks ago. Thanks to the efforts and magic powers of the AH-mazing IRL operations guys, we were able to move show cars, transporters, lights, toolboxes and fuel trucks into pit lane. This made for a rockin’ backdrop for several IZOD IndyCar models…er, drivers.
Though we all froze our kahunas off in ‘Bama, the pictures turned out fantastic. I know this just from annoyingly standing over photographer Michael Voorhee’s shoulder as he perused the photos later that night.
So, IndyCar has this gorgeous new thing hovering in front of it called a title sponsor. Did you see it? And are you ready to rock?!
Let me officially introduce myself. My name is Liza and by assignment, I hang with, talk to, dream of, conspire, chauffer, corral and get coffee for everything IZOD. Well, maybe not that last one, but from time to time I do enjoy a tall, half-caff, soy latte with a little cinnamon.
Anyway, my crazy brilliant co-workers dubbed me LIZOD. Get it? Liza + IZOD? I know. It’s like math.
So, as we charge through the 2010 race season, I’ll take you outside the track and beyond the races to show you what IZOD is doing to promote our amazing cars and stars. As we like to say, it’s a new day (or when we’re tired, it’s a new “egg”) and IZOD IndyCar is ready to rumble! From Super Bowl-themed cars to pit stop challenges in the middle of city streets, we want to get some attention for this marvelous sport.
I’ll bring you pictures, videos and musings from the runway to the yard of bricks. And if you’re the betting sort, I’m willing to wager I’ll fall off of one and trip on the other. While we spread the good word of IZOD IndyCar, we’ll need your help along the way. Follow us on Twitter @IndyCarNation and share our stories from Facebook. Lots of fun behind-the-scenes stuff coming your way…so click on that the little orange box with the dot and two white half-circles (that would be an RSS feed, people) and stay in touch with little ole me.