Posts Tagged ‘ Brave New World ’

Day 2 of the IZOD Brave New World shoot continued today. The rock band may have left the desert, but we had new guests. In preparation for print, video and web content in support of the 2011 IndyCar season, IZOD was working with six current IndyCar drivers, a former Indy winner and more models. The edited piece will feature Weezer, all of the above, fast cars, rock and roll and some more surprises. Bring on 2011.

Will Power the model

A bunch of clothes for Will Power

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IZOD, Weezer and a Brave New World

Posted on: December 7, 2010 | Comments(10) | Fans | By: Daniel

The day started in darkness. Teams of people worked in the cold desert as the sun slowly rose, bringing some much needed warmth. Lights were installed. Stands were built. Cameras were tested. Props were checked and double checked. Models got their hair done. And the radio chatter was constant with last minute instructions.

The sun rising in California

Early in the morning

When the sun did finally make an appearance, the California desert had been transformed by IZOD into an elaborate set featuring Ryan Briscoe’s Team Penkse car, historic Indy Cars, lots of fashion, a big stage and plenty of excitement.

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