It all started in Nazareth, PA at IndyCar’s 100th race back in 2004, where like many other start-up companies, we went knocking on every transporter door in the paddock offering our services. The first and only one to open that weekend and accept our service offer was none other than Dan Wheldon’s, whom at that time was still racing for the AGR team. The rest is history, being such a tight knit family, one driver spoke to another and the ball starting rolling from then on.
Scott Dixon with Canvas
Even translating into other racing series such as Nascar and the world renowned Formula 1. Many names such as Dan Wheldon, Scott Dixon, Max Papis, Jenson Button, Adrian Fernandez, Sebastien Bourdais, Sebastian Vettel, Patrick Carpentier to name a few. Some of our paintings are also proudly displayed at the Ferrari F1 racing team factory in Italy as well as in Ferrari President Mr. Di Montezemolo’s office.
The Rotondo Brothers with Vettel & Canvas
Then from there our helmet painting division started in 2007 when we were hired to design two helmets for Dan Wheldon and from then on we opened the helmet designing and painting division of the company which today accounts for as much for our company as the canvas paintings.
Each canvas painting, which Art creates is completely done using the finest oil paints and completely from scratch by Art. Our biggest differentiation to other canvas painter’s is that Art is able to capture the thrill and speed of the race car in every one of his paintings. His young age of 30 translates directly into his work, especially being in a Motorsport Canvas Painting industry which mainly consists of older aged painters which prefer keeping their work clean cut. The ArtRotondo.com company thrives off being ahead of the rest by doing such works of Art, each masterpiece requires between 60-80hrs of work from beginning to end. What is also really interesting is that for any fan who wants to gets close to an original at a lower price, from every painting we produce, a limited edition series of Lithographs becomes available, so that the fans can get their hands on the same image that their favorite driver owns the original of.
“EJ Viso is a long-time friend and customer of the team at JLF Designs and likes to use different themes for his helmet designs which relate to the track the helmet will be used at. His cousin Juanco is a designer working in Milan, Italy and he comes up with the ideas for the designs which we then translate into the painted artwork.
E.J. Viso's Nature Inspired Helmet Art
For the Canada races, EJ wanted a design that reflected the nature of the venues from a completely different perspective so Juanco went to work on some ideas and came up with a design featuring the Canadian Danaus Plexippus butterfly. Here’s his explanation of the inspiration behind the design:
Juanco:“Danaus plexippus / evolution baby: this precise family of butterfly is the National insect of Canada, that’s why we thought it would blend perfect on the Canadian scene. After all, to win, one has to move fast and alert on rainy Toronto and almost fly over the bumpy and tricky tracks of Edmonton…As a final detail we added the caterpillar that curls shaping the number 8…good metaphor for EJ’s Indy career evolution…”
Figure Eight Caterpillar
We set to work on the paintwork and the task of making the Butterfly fit the helmet shape without too much distortion. As the colours went on it became obvious that the solid shapes of the original design looked a little flat and not very lifelike so I used some rough airbrush texturing to give the colours a soft transition between the colours. Then when the paintwork was finished I used a gloss base for the white and a matt finish for the butterfly to give a contrast between the two, and to give the butterfly the soft, powdery look they have.
Wings for E.J.Viso
Highlights make page 1 on Digg.com
Just noticed that the second practice session from Long Beach made page one on digg. Great to see that the fans dugg the highlight reel and are enjoying the coverage of the event. I also noticed that fans are enjoying this season’s Flickr sets. Take a look at Daniel’s post about Flickr and digg that too!
There are also a lot of great video pieces out there that are being produced by our friends at IMS Productions, including a great list of Vlogs from Hideki Mutoh and Conquest Teammates-Mario Romancini and Bertrand Baguette…Click here to view all driver Vlogs…
There are also a couple of clips from the Hollywood BLVD take over event on Thursday evening. You can check those and all the IZOD activation clips out here.
Lot’s of great content this weekend form LBC, look forward to more all season long.
Thanks for the support.