Posts Tagged ‘ Gasoline Alley ’

Earlier this week we rolled out 25 QR Codes around the Indianapolis Motor Speedway, as well as introduced a new version of the Verizon IndyCar Mobile Application. We’re thinking digitally, while we celebrate the Centennial running of the Indianapolis 500. History meets technology.

If you don’t have the app on your Verizon phone, check it out here (as well as for compatible devices).

If you’re at IMS for Carb day or through the weekend, you can access 25 of our QR Codes around the Pagoda, Yard of Bricks and Gasoline Alley. These codes will bring you closer to the racing action, drivers from the IZOD IndyCar Series and reveal some of the behind-the-scenes information of our Series. All you need is a Verizon phone with QR Code reading software and you’ll have instant access to exclusive videos – and even a chance to win a trip to the IndyCar World Championships in Las Vegas. Cool.

QR Code Will

QR code Will

Both the app and QR Codes provide a closer connection to our sport and features content that highlights the diversity of IndyCar. We hope you enjoy and would love to hear what you think.

Here we go, this week in INDYCAR and we’re off to the races (well, almost). Starting with the BIG, no HUGE, announcement that Las Vegas Motor Speedway will play host to the races that will crown the IZOD IndyCar Series and Firestone Lights champions– the IZOD IndyCar World Championship. INDYCAR will even up the ante of the IZOD IndyCar Series race by welcoming challengers to a high-stakes shootout on the high-banked oval. Read more about the $5 Million Challenge, which driver do you hope to see bid for their chance to win the IZOD IndyCar World Championship this year?

A better view of the strip.

IZOD IndyCar Series drivers prepared to take on Vegas

For fans, the announcements get even better. Purchase a ticket to any IZOD IndyCar Series race this season and you’re eligible to redeem a ticket to the season finale. Full details will be announced March 1 on IndyCar.com. “This is a time when INDYCAR can tell our fans that we thank them for their support,” said Randy Bernard earlier this week (read more about the ticket offer here). All that remains to be asked is, who’s up for a Vegas Vacation this fall?

IndyCar fans in Milwaukee got a treat on Saturday when driver, Justin Wilson, made an appearance along with the Milwaukee Bucks at the Greater Milwaukee Auto Show and then later in the day joined the NBA franchise for their game against the Chicago Bulls. The appearance is part of a series of other planned community appearances counting down the 110 days remaining until the 2011 Milwaukee Mile.

The Indianapolis Motor Speedway announced that fans ages 9-17 will be able to visit the Gasoline Alley garage area this May 14-28 with the purchase of a Junior Garage Credential. Can’t wait for the Indianapolis 500 in May? Check out TheGreatest33.com in the meantime where fans can sign up for early admission to the interactive (i.e. very cool) Indianapolis 500 website. This year’s race will also feature a noon ET start time (read about it). This week, Sam Schmidt Motorsports announced that  Jay Howard will join them in an attempt to qualify for the 100th anniversary running of the Indianapolis 500. Read more here about Howard’s first attempts to qualify for the Indy 500 in 2010 and what his goals are for the 2011 running. Are you making plans to be at this year’s race too?

Gasoline Alley

Gasoline Alley at the Indianapolis Motor Speedway

Fans on Twitter may have caught this week’s big announcement that this spring’s the May Indy Tweetup will present the #BeatCancer Bash in support of Racing for Cancer. New to the May Indy Tweetup? Find out what two IndyCar fans with a seemingly endless phone battery life (it’s not easy to tweet as often as you eat) and a huge passion for racing launched in 2010 and have planned for 2011.

Ryan Hunter-Reay, an ambassador for Racing for Cancer, lent his support this past week for a cross-country bike ride to raise funds and awareness for cancer. Read more about the driver’s efforts here. It’s always cool to keep tabs on what drivers are doing outside of the track, but, speaking of racing…

We’re a month away from St. Pete (a month? No, no, 25 days to be precise) and plans are underway for the party (read more here). And the Toyota Grand Prix of Long Beach announced this week at on April 16, a star-studded field will race over 10 laps on the Long Beach street circuit in identically prepared, race-ready Scion tCs. Get a look at the celeb line-up here.

Scenic

The overhead view of the temporary street circuit in St. Petersburg for the 2010 Honda Grand Prix of St. Pete.

But first comes testing (Testing? What? Why? Read more here). It’s close, oh so close and we’re ready to watch. Team Penske’s Will Power, Ryan Briscoe and Helio Castroneves, along with KV Racing Technology-Lotus drivers E.J. Viso and Takuma Sato, will join Chip Ganassi’s Charlie Kimball and Vitor Meira for testing on March 1 (as in, only 2 more days). Other drivers will be testing March 9-10 at Sebring International Raceway. All leading up to the March 14-15 Open Test at Barber Motorsports Park. Which driver will you have your eyes on during testing?

HDR and High Speed

Posted on: November 10, 2010 | Comments(8) | Drivers, More than meets the eye | By: Shawn

As the ice slowly begins to crawl across the lakes here in Minnesota, my mind wanders back to the smell of ethanol and warm sunshine. Simultaneously I also begin to plan and think about next year. Winter is always a season of change and experimentation for me. Most of those experiments happen at the local hockey rink, and make their way to the track come spring. An area I would like to explore next year is the world of HDR (high dynamic range) photography.

What HDR allows is the merging of several photographs into one, in order to better exhibit the range of light between the lightest and darkest areas of an image. Typically this is done through bracketing when you have a still subject to work with, or by editing a RAW file of drivers or track action. Essentially you are taking images which are correctly exposed, overexposed, and underexposed into one image! Once the images are merged you can make a number of adjustments, including definition, contrast, and color saturation you desire. There really is no right vs. wrong at this point…The program I use to merge my images is called Photomatix Pro, and is available for about $100.00. There are a variety of other programs available as well, including one for the new iPhone!

The topic has recently caused a little controversy amongst photography purists… Some see this as a new opportunity, while others view it as cheap photography. Below I have included some early experiments. We have included the original image as a basis for comparison. Let us know what you think?

Dario on Pitlane: f 2.8 at 1/8000

I really liked the increased definition in the firesuit and track here! However, where did those clouds come from?

Dario in pit lane

Dario before...

Dario in pit lane and HDR

Dario after...

[More]

Kids of the Future

Posted on: May 27, 2010 | Comments (1) | Indy 500 | By: Emily

Electric Car-Designed by High School Students

Although I’m more of a Mini Cooper girl, the superhero design of the electric car built by high school students at the DeLaSalle Education Center’s Automotive Design Studio in Kansas City, Mo., has almost changed my mind.

The car is on display at the Firestone exhibit at the Indianapolis Motor Speedway through May 30 – not far from the Yard of Bricks.

The project’s goal is to show how simplicity and lightweight construction can impact performance and energy efficiency. Although its maximum speed is only 60 miles per hour, the electric car is equipped with high-performance Firestone Firehawk Indy 500 Wide Oval tires.

Marty Yurjevich and Jon Stuckey are two tire professionals that came to DeLaSalle to assist the students.

“After working with the school for the past couple of months, I can assure you we are taking away more than we have given to this project,” Yurjevich said.  “Meeting and working with the students and mentors has been a very rewarding experience, and it is a rare occasion to utilize some of our consumer-based products for a community outreach project that not only enriches the lives of at-risk young adults, but also offers positive environmental impact.  We are thrilled to offer display space at Indy to get these messages out to a wider audience.”

The electric car project has allowed the students at DeLaSalle to experience racing up close and personal. The students were invited to be guests at the Road Runner Turbo Indy 300 at Kansas Motor Speedway, and for their car to be displayed during the Month of May at IMS.

Mario Ramirez, a newly graduated member of the engineering team, summed it up well by saying, “It blows me away that we as a bunch of high school kids have a car that we have made put on display 20 feet from a sign that reads ‘Gasoline Alley’ at the most important race in the world — the Indy 500.”

Maybe the electric car will be on highways soon, but one thing for sure is the high school students who engineered this car will be the stars of the future.