Apex-Brasil – the Brazilian Trade and Investment Promotion Agency – represents more than 70 business sectors, ranging from fashion to technology to energy.
I have to thank Apex-Brasil for the manicure and hair styling … hey, it was part of blog research about the fashion and cosmetology sectors.
In 2009, Apex-Brasil partnered with the Indy Racing League to promote Brazilian exports through business-to-business channels. One of those is sugarcane ethanol, which is used by the IZOD IndyCar Series to power its Honda engines. Brazil is the world’s largest exporter of ethanol.
In the video below, Indy Racing League commercial division president Terry Angstadt talks about the partnership.