Posts Tagged ‘ Indy Racing League ’

Plug In and Let’s Go Racing

Posted on: March 14, 2010 | Comments(2) | (L)IZOD, Race Tracks | By: Admin

IZOD IndyCar race weekend as something other than a crazy fan.

Wednesday was a travel recovery (and battle internet connection) day. Need a hint for a 10 hour plane ride? Download white noise to your iPod. Sounds weird, but the additional whirringbuzzyfan noice right in your ears is a lifesaver when your back muscles are screaming at you. We were met at the Sao Paulo airport by sweet Murial from CVC, the event company that has hosted us this week.

Thursday was meeting day. Me and the IZOD crew had some great sessions planning cool stuff for the rest of season. Want to see innovation? Want to see celebs? Want to see speed? It’s-a-comin’! We had dinner at a shnazzy place called Club A with purple walls and smoke oozing down from the ceiling. There were attempts at dancing after dinner, but all I saw were a lot of wax-on, wax-off impressions and some sort of an odd lasso move.

Me underneath an IZOD IndyCar

Steering Wheel

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Murial, our hostess from CVC
Friday was education day! Professor “Lew,” what would one do without your knowledge? He took me from pit lane to Victory Lane, and then to the garage. Not since my Astronomy class in college have I been so overwhelmed by math and science. I learned all about tech inspections, downforce, tires, carbon fiber, steering wheels and how the drivers sit in molds to have their seats custom made. Lew even made me get UNDERNEATH a car at tech inspection.

Saturday was practice and truly a thrilling day. Rushing around in the heat, hauling radios, drooling over the Apex Brasil suite, hording fruit, dodging groupies, and getting chills from the sound of those amazing engines. The fans here are soooo excited and loving the new game in town. Mobs of people with cameras around the garage entrance, snapping picture after picture (after picture) of our charismatic drivers.

So, Sunday is…well, NOW. I’m looking forward to seeing my first race outside of the stands at the Speedway. Let’s plug in, people! Plug in the fastest drivers and the fastest cars in racing. Plug in the fans. Plug the IZOD into IndyCar!

Who Will Get There First?

Posted on: March 11, 2010 | Comments (1) | (L)IZOD | By: Admin

tk-small.jpgGet ready! You are going to love, love, love the new IZOD IndyCar commercials. Those hardworking Manhattan-ites from IZOD have been toiling away at this stimulating (can I say that in a blog?) campaign designed to excite our loyal fans and grab new fans who may not grasp the shear coolness of our race series.

This picture of TK is just a sneak peak…watch for the first commercial to start airing this weekend. And check back to indycar.com and @indycarnation on Twitter for more info on a special web site that will go with these commercials.

Coming to a Magazine Near You

Posted on: March 9, 2010 | Comments (0) | (L)IZOD | By: Admin

Barber 2 Barber 1
While sitting in the gate area at IND, I flipped through my iPhone pictures and realized I never shared with you the coolness of the IZOD photo shoot at Barber Motorsports Park a couple of weeks ago. Thanks to the efforts and magic powers of the AH-mazing IRL operations guys, we were able to move show cars, transporters, lights, toolboxes and fuel trucks into pit lane. This made for a rockin’ backdrop for several IZOD IndyCar models…er, drivers.

Though we all froze our kahunas off in ‘Bama, the pictures turned out fantastic. I know this just from annoyingly standing over photographer Michael Voorhee’s shoulder as he perused the photos later that night.

Our drivers are hot. Nuff said.