Posts Tagged ‘ IndyCar Mobile ’

The Indianapolis 500 is a very, very long race event for us. It’s two weeks of content. And for the new media group, it’s overseeing both indycar.com and indianapolismotorspeedway.com. Most of our race events run from Thursday-Sunday, with indycar.com being the focus. Two weeks of racing is exciting, exhausting and a challenge. I love content, good storytelling and beautiful photography. Our May provided all of that. Some highlights.

Opening weekend brought the announcement of The Greatest 33. It was an honor working on this site and it was amazing to see how many fans voted, shared with friends and revealed their own personal memories.

The Greatest 33

The Greatest 33

4,028. That’s how many photographs were uploaded. It’s how our department sees what our photographers capture. We then title, caption and tag these images for our websites, media site, Flickr and so on. That’s a lot of images and it’s tedious work. BUT – it allows us to bring some really stunning moments to you (and shows what a great group of photographers we work with). A few of my favorite below. A picture is worth a thousand words.

Simona De Silvestro signs an autograph

One of the most compelling stories of the month

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Earlier this week we rolled out 25 QR Codes around the Indianapolis Motor Speedway, as well as introduced a new version of the Verizon IndyCar Mobile Application. We’re thinking digitally, while we celebrate the Centennial running of the Indianapolis 500. History meets technology.

If you don’t have the app on your Verizon phone, check it out here (as well as for compatible devices).

If you’re at IMS for Carb day or through the weekend, you can access 25 of our QR Codes around the Pagoda, Yard of Bricks and Gasoline Alley. These codes will bring you closer to the racing action, drivers from the IZOD IndyCar Series and reveal some of the behind-the-scenes information of our Series. All you need is a Verizon phone with QR Code reading software and you’ll have instant access to exclusive videos – and even a chance to win a trip to the IndyCar World Championships in Las Vegas. Cool.

QR Code Will

QR code Will

Both the app and QR Codes provide a closer connection to our sport and features content that highlights the diversity of IndyCar. We hope you enjoy and would love to hear what you think.