Posts Tagged ‘ IZOD ’

July turned out to be another busy month for the JLF Designs team. EJ Viso was making a flying visit to the UK so we arranged to have a helmet painted while he was here so he could take it back with him to the US. The design was another variation of the “Orbital” design EJ has been using which has proved very popular. This one had the concentric circles in the Lotus yellow and green to match his race car, with a matt finish.

EJ Viso helmet

EJ Viso's new helmet design

July is also the month of the British Formula One Grand Prix so we had special designs for our F1 drivers Lewis Hamilton and Paul Di Resta (cousin of IZOD IndyCar Series driver Dario Franchitti). Patriotic flags was the theme for these designs, with Lewis’s design featuring 3D Union Jack flags as well as the flag of Grenada where his family originally came from. Metalflake/sparkle paint was used almost everywhere – even on some of the logos, which made this design really stand out under sunlight and the garage lights.

Paul Di Resta helmet

Lewis Hamilton's new helmet design

Pauls’ design was a combination of the Scottish Saltire and the Union Jack with an outline of the Silverstone circuit on the back. Paul wanted a clean, classic design that would be recognisable from the spectator grandstands while still having a bit of airbrush flair.

Lewis Hamilton helmet

Paul Di Resta's new helmet design

Also pictured is a helmet that we recently painted for a customer who wanted a design based on the BMW Art Car designed by Jeff Koons. Every stripe and colour was hand-painted on to give a design that is pretty different from most race designs on the track! We love getting unusual designs to paint and will be soon painting a helmet based on a psychedelic Cream album cover.

Custom helmet by JLF Designs

Helmet designed by JLF Designs team

The paintshop is as full as ever so we’ll hopefully have more photos to show soon. We’ve just received a helmet from the Indycar series organisers for Dan Wheldon to use in the test schedule for the rest of the year so the next blog should have photos of that helmet once it’s finished.

Perks of the job

Posted on: July 21, 2011 | Comments(3) | Random | By: Kate

I have to admit, one of the best perks of working for INDYCAR is getting the wardrobe. The day my order came in and I got my shiny variety of IZOD apparel was one of the happiest days of my life (exaggerating, but it was really cool). A few weeks later, I walked into a Macy’s store and saw a large display of the brand in the racks, and didn’t think much of it until I continued to notice IZOD popping up all over the place. Whether it was on TV commercials or around the tracks, IZOD is definitely serious about promoting the IZOD IndyCar Series, and we should send them a little thank you!

Ryan Briscoe's new car

The IZOD look

Lucky for you fans, there is a new, interactive way to do that. Fortune Magazine has a new reader poll out that allows people to vote for what they think is the brand getting the most recognition out of their sponsorship dollars. IZOD is running in third-place behind AON, insurance giant on all Manchester United jerseys in the Champions League Finals in May, and NIKE, sponsor of NBA Finals stars Dirk Nowitzki, LeBron James, and Dwyane Wade. Give them a boost by clicking here and voting today!

I’ve been told many times by professors not to use Wikipedia as a valid source when researching, but since we at IndyCar have entered the Wikipedia world I’m not sure why it wouldn’t be the first online stop when researching absolutely anything. There is a huge misunderstanding when it comes to the way Wikipedia gathers its information. Yes, anyone can contribute to it, but there are Wikipedians out there that are watching your every move. Anything added with bad intention will be caught and deleted in a matter of minutes. Every edit must have legitimate sources behind it. Editing Wikipedia is not something to be taken lightly.

Dario Franchitti's Wikipedia Page

Dario Franchitti's Wikipedia Page

In the past couple weeks we have dived right into the world of Wikipedia in hopes of spreading the knowledge we have of open wheel racing. We plan to share our links for external sources so that Wikipedia users can refer to our sites as an additional source of information. By adding in our indycar.com links and YouTube videos we’re hoping to improve the Wikipedia experience for every one. We are also being careful not to violate the Wikipedia Conflict of Interest policy (another reason Wikipedia editing shouldn’t be taken lightly).

Dario Franchitti's IndyCar Driver Page

Dario Franchitti's IndyCar Driver Page

This project will be on-going and we are definitely newbies when it comes to Wikipedia. We have much to learn but have high hopes for the future of open wheel racing knowledge that will be spread due to this project. My entire opinion of Wikipedia has been changed and I plan to refer to it more often in the future for whatever I may need information on.

How often do you use Wikipedia? What do you usually use Wikipedia for?

The Driver Behind the Tweet

Posted on: June 30, 2011 | Comments(12) | Drivers, New Media | By: Cassie

Twitter allows drivers to better interact with their fans and a way to share a small piece of themselves and their teams. When a driver tweets, it gives us all a closer look at their personality. Some drivers tweet about things that keep followers up-to-date on their racing life, some tweet about their personal lives, some tweet mobile pictures (remember planking??), but no matter their intentions, some drivers make us LOL every time they tweet.

Danica Tweeting?

Danica Patrick Tweeting Away!

We’ve pulled together some of the funniest Tweets from the IndyCar world and listed them below. Each Tweet shows a bit of the Tweeters personality. Gather all of your IndyCar knowledge and take a guess at who the Tweeter might have been.

Guess away! Get your friends to play, and see who can correctly guess which drivers are behind these tweets:

1. Last night, one of our crew guys pulled me aside & said, “Stop being an a**hole.” That’s all the motivation I needed.

2. Anything better than putting on boxers fresh out of the dryer? I think not. #lovethelittlethings

3. I am at bucksstar ;) had to whisper 1 frappo no whipped cream to cashier make sure no one heard me.

4. “that’s the most passes 4 the lead that I can remember. Much better than just watching Dario go round & round.” SNAP

5. @dariofranchitti the pleasure was all mine! I was always told to be nice and polite to your elders!

6. For me boxing is the closest trainning for racing outside the race car…sometimes the punch feels like the wall.hehehe

7. Not entirely sure new yoga instructor tonight was overly impressed with a certain someone’s non existent levels of “bendyness”…!!!

8. My tomtom has @dariofranchitti voice…not sexy. Hahahaha

Hint: Not all of the Tweets are technically from drivers. Think of some of the most vocal INDYCAR tweeps out there and you might recognize 1 or 2 of their personalities as well. Leave a comment with your guesses below and we’ll keep you posted when the answers are revealed.  #goodluck

This entry is one in a continuing series which discusses images from the IndyCar.com photo gallery.  This entry reviews the story behind a photo taken at the Milwaukee Mile during the Milwaukee 225 on June 19, 2011.

Tony Kanaan wrecks at Milwaukee

Each race weekend, a small army of IndyCar staff descends upon the site of the IZOD IndyCar event.  The IndyCar series has full-time year-round employees in most key positions, but come race weekend, there are a significant number of part-time employees who assist in all aspects of the weekend’s activities to help make sure the race runs smoothly.

The part-time employees occupy a number of important roles.  The most visible of the primarily part-time crews is the Holmatro Safety Team.  Most members of the team are full-time firemen or paramedics.  The IndyCar Series wants to ensure that drivers and team members get the best possible attention when an incident occurs.

Some of the other areas with significant part-time help include timing and scoring, pit techs, observers, and even photographers.  All of the part-time “Weekend Warriors” I have worked with are truly professionals who take their responsibilities seriously.  I often see a strong camaraderie among members of the various support teams.

Many of the part-timers take time away from their primary job and their family to be involved in a sport for which they have a deep passion.  You may be surprised by the diverse occupations of these part-time employees when they are away from the track.  For example, one of the observers is a County Superior Court Judge, and one of the pit techs is a former member of the Indiana House of Representatives.

During a typical race weekend, I try to shoot pictures of the various IndyCar personnel as they handle their duties.  I know they are not working for the notoriety, but for many part-timers, the memories of their race weekends are more valuable than the compensation they receive, and sometimes the pictures we take help keep those good memories alive.

Here are a few more photos of some part-time employees at work at the Milwaukee 225.

Milwaukee Pit Lane

Crew Member

Do you have any IndyCar “Weekend Warriors” stories to share?

Flickr, 5000 photographs later

Posted on: June 21, 2011 | Comments(2) | Flickr | By: Daniel

I write from time to time on this blog. And if you follow this blog or my posts, you’ll notice I often write about Flickr. I mean, a lot.

To date we have uploaded 5,264 photographs or graphics. We have created 100 sets. We administer 11 groups. Our most viewed image has over 5,800 views. Will Power’s jump at Barber Motorsports Park this year has been favorited 26 times. And out most commented image, is Guess the Driver, with 16 comments. Oh, and we have 448 Flickr contacts.

Jump!

Great photo of Will Power by Paul Webb, LAT Photo USA

I’ve been thrilled with our experience on Flickr so far (just a season and a half). We think you have too.

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11 in ‘11 with Graham Rahal

Posted on: June 16, 2011 | Comments (0) | Drivers | By: Cassie

This season has been an exciting one for Graham Rahal. He is now a part of a new team, Service Central Chip Ganassi Racing. He is also currently 7th in the point standings and recently finished third in the Indianapolis 500.

Graham loves his social media. He’s an avid tweeter and has even been spotted at racetracks with his iPad. He is also the latest driver to be featured in our 11 in ‘11 video blog series on YouTube.

Rahal and an iPad
Graham took the time to answer 11 fan submitted questions during the 2011 IndyCar season. Get it? 11 in ‘11? Graham answers questions involving his race experiences, the 100th anniversary Indy 500, and even cartoon characters.

Check out the video below and continue to look for 11 in ‘11 videos for the rest of the 2011 season.

While I’m en route to a little relaxation at my parents’ lake abode to cool off for the weekend, things in Texas will just be heating up. I’ll be floating around the lake in the pontoon while final adjustments and preparations are being made on pit lane around the Texas Motor Speedway. By the time I’m back to shore, it’ll be just about time for the Firestone Twin 275s to start and my family and I will tune in just as we always have.

02DH2056
The television will be set to Versus and, because we will most likely be outside, our SiriusXM radio dock will be blaring the race broadcast on the deck. Home or the lake, indoors or outdoors, day or night,  if it’s race day you can be sure we’ll be listening to the race through some medium.

BK411709

Everyone has their race day rituals or traditions. Whether you throw big parties, have small family get-togethers, or lounge on the couch in a t-shirt featuring your favorite driver, we love the way you tune into IndyCar. We’d love to hear more about your favorite ways to spend race day.

Brag about the way you celebrate by leaving a comment below.

  • Throwing a party?
  • Grilling out?
  • Hanging out with your family?
  • Not moving from the couch all day?
  • IndyCar drinking games?

We want to know why your way is cooler than any other!

The 100th Anniversary Indianapolis 500 has been touted at The Most Important Race in History. Okay, okay, marketing pitches aside – everyone is upping their game to create the very best fan experience at the Indianapolis Motor Speedway this month.

Enter Verizon. Specifically, Verizon with an extensive, interactive QR code experience placed at locations all around the Speedway and guiding fans through exclusive content for the Indianapolis 500. But here’s the big question that fans have got to be asking: why bother checking this out?

This blog post is all about taking a step back and sharing what a QR code is, what application you’ll need on your mobile device to access a code, and an explanation of what “lives behind” the code itself. Think about exciting videos, driver commentary, track history, crew interviews, special information and offers… just like anything incredibly special and worth seeing, it’s always more fun when you know that others don’t have the same opportunity as you to see it. You’ve made it to the Indianapolis Motor Speedway for the 100th Anniversary Race. You’ve managed to scrape together your pennies and  own a pretty decent Verizon mobile phone (Warning: will not work on Zack Morris-style cellular devices). Consider the Verizon QR Code Experience your reward this May.

What Is A QR Code? According to the top Digital Media resource Mashable, a QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

What Do I Need to Do to Access a QR Code? To access the Verizon QR Code Experience at the Indianapolis Motor Speedway, you’ll need a Verizon Mobile Device. You’ll also need an application on your mobile device that will read QR Codes. And I’ve been there — the hesitation, the lack of interest in seeking out a scanner, downloading it, and figuring out how to use it. But- I’ve also gone through it and can assure you that the process is painstakingly simple and only takes a few minutes. I can also share that it’s worth your while to download a QR Code application prior to heading out to the track (it can be harder to view your phone’s screen outdoors, especially when sunny and, as we all know, every day in May is a perfect 80 degrees, clear skies and sunshine). Once you have it downloaded, you open the application and, similar to taking a picture, scan the image. Once you’ve obtained a QR code reader, go ahead and try this one.

How does it work? Picture a package sent in the mail with a barcode sticker slapped on the outside of the box and scanned in at each facility so that you can track its delivery online. In theory, it’s a similar concept — scan the QR code and useful information is delivered.

Where Do I Get Started? Visit Verizon in the INDYCAR Fan Village and find out more about accessing QR code content or look for specific QR code signage around the IMS campus.

What’s In It For Me? Verizon’s calling it Scan. Watch. Win. Every code you scan is another opportunity to win great INDYCAR prizes, including a trip to the IZOD IndyCar World Championships.

So get started now by browsing through a smartphone applications marketplace and downloading a QR code reader to your mobile device. Come prepared to see more of the Indianapolis Motor Speedway than even some of the other fans around you — it’s going to be an incredibly special experience and a unique way to commemorate the 100th Anniversary Indianapolis 500.

Still mildly confused? Shoot us a Tweet @INDYCAR and we’ll make sure you’re good to go.

Drivers pay tribute to Senna

Posted on: April 28, 2011 | Comments(15) | Drivers | By: Arni

Ayrton Senna's gravesite

SÃO PAULO –Racing drivers tend to avoid hospitals and graveyards because those places can remind them of the dangers of the sport.

Those reminders, however, didn’t stop two-time IZOD IndyCar Series champion Scott Dixon from paying his respects to Ayrton Senna, the legendary Brazilian racing champion, who is buried in São Paulo’s Morumbi Cemetery.

“Popped out to see Senna’s grave,” Dixon wrote on Twitter. “Very quiet in a busy city. What a legend!”

Senna remains a hero to many drivers from around the world but no place more than in his home country. The fact that the Itaipava São Paulo Indy 300 presented by Nestle occurs on the 17th anniversary of his passing (May 1) provides extra motivation to the five Brazilian drivers in the field.

“It would be an extremely important win to me because he was a hero not only to me, but for all of Brazil,” said three-time Indianapolis 500 winner Helio Castroneves. “(Winning on Sunday) would be a memorable day for me not only to win here in Brazil, but on a very special day to many Brazilians. I am going to do everything I can to make sure that can happen.”

Like Castroneves, Ana Beatriz considers Senna her hero, even though she had only begun to race go-karts a few months before his death.

“Senna means a lot to me,” said Beatriz, who like Senna is a native of São Paulo. “He is still a big reference when I think about the sport. We can still watch his races on video and we can see his determination and focus when he raced. He’s still a big hero in Brazil and everyone remembers the anniversary of his death and his birthday.  Racing on May 1 and maybe winning the race in Brazil will be the perfect way to say thank you to him for all he did for us. “

Vitor Meira will carry a very personal tribute to Senna during the race weekend. Meira had his helmet painter Art Rotondo paint a mural of Senna’s racing accomplishments on the back of the helmet he will use in the race.

“I remember May 1, 1994, when he unfortunately passed away,” Meira said. “It’s just a way to say he’s still in our minds. I put him on my helmet and wanted to do something individually out of respect to what he meant to me.”