So, IndyCar has this gorgeous new thing hovering in front of it called a title sponsor. Did you see it? And are you ready to rock?!
Let me officially introduce myself. My name is Liza and by assignment, I hang with, talk to, dream of, conspire, chauffer, corral and get coffee for everything IZOD. Well, maybe not that last one, but from time to time I do enjoy a tall, half-caff, soy latte with a little cinnamon.
Anyway, my crazy brilliant co-workers dubbed me LIZOD. Get it? Liza + IZOD? I know. It’s like math.
So, as we charge through the 2010 race season, I’ll take you outside the track and beyond the races to show you what IZOD is doing to promote our amazing cars and stars. As we like to say, it’s a new day (or when we’re tired, it’s a new “egg”) and IZOD IndyCar is ready to rumble! From Super Bowl-themed cars to pit stop challenges in the middle of city streets, we want to get some attention for this marvelous sport.
I’ll bring you pictures, videos and musings from the runway to the yard of bricks. And if you’re the betting sort, I’m willing to wager I’ll fall off of one and trip on the other. While we spread the good word of IZOD IndyCar, we’ll need your help along the way. Follow us on Twitter @IndyCarNation and share our stories from Facebook. Lots of fun behind-the-scenes stuff coming your way…so click on that the little orange box with the dot and two white half-circles (that would be an RSS feed, people) and stay in touch with little ole me.