The 100th Anniversary Indianapolis 500 has been touted at The Most Important Race in History. Okay, okay, marketing pitches aside – everyone is upping their game to create the very best fan experience at the Indianapolis Motor Speedway this month.
Enter Verizon. Specifically, Verizon with an extensive, interactive QR code experience placed at locations all around the Speedway and guiding fans through exclusive content for the Indianapolis 500. But here’s the big question that fans have got to be asking: why bother checking this out?
This blog post is all about taking a step back and sharing what a QR code is, what application you’ll need on your mobile device to access a code, and an explanation of what “lives behind” the code itself. Think about exciting videos, driver commentary, track history, crew interviews, special information and offers… just like anything incredibly special and worth seeing, it’s always more fun when you know that others don’t have the same opportunity as you to see it. You’ve made it to the Indianapolis Motor Speedway for the 100th Anniversary Race. You’ve managed to scrape together your pennies and own a pretty decent Verizon mobile phone (Warning: will not work on Zack Morris-style cellular devices). Consider the Verizon QR Code Experience your reward this May.
What Is A QR Code? According to the top Digital Media resource Mashable, a QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
What Do I Need to Do to Access a QR Code? To access the Verizon QR Code Experience at the Indianapolis Motor Speedway, you’ll need a Verizon Mobile Device. You’ll also need an application on your mobile device that will read QR Codes. And I’ve been there — the hesitation, the lack of interest in seeking out a scanner, downloading it, and figuring out how to use it. But- I’ve also gone through it and can assure you that the process is painstakingly simple and only takes a few minutes. I can also share that it’s worth your while to download a QR Code application prior to heading out to the track (it can be harder to view your phone’s screen outdoors, especially when sunny and, as we all know, every day in May is a perfect 80 degrees, clear skies and sunshine). Once you have it downloaded, you open the application and, similar to taking a picture, scan the image. Once you’ve obtained a QR code reader, go ahead and try this one.
How does it work? Picture a package sent in the mail with a barcode sticker slapped on the outside of the box and scanned in at each facility so that you can track its delivery online. In theory, it’s a similar concept — scan the QR code and useful information is delivered.
Where Do I Get Started? Visit Verizon in the INDYCAR Fan Village and find out more about accessing QR code content or look for specific QR code signage around the IMS campus.
What’s In It For Me? Verizon’s calling it Scan. Watch. Win. Every code you scan is another opportunity to win great INDYCAR prizes, including a trip to the IZOD IndyCar World Championships.
So get started now by browsing through a smartphone applications marketplace and downloading a QR code reader to your mobile device. Come prepared to see more of the Indianapolis Motor Speedway than even some of the other fans around you — it’s going to be an incredibly special experience and a unique way to commemorate the 100th Anniversary Indianapolis 500.
Still mildly confused? Shoot us a Tweet @INDYCAR and we’ll make sure you’re good to go.