Posts Tagged ‘ Race for Cancer ’

We’re asking fans to help decide which web writers will rep best at this year’s Virtual Indy 500 competition (Read more about the competition here). Any web writer ready to stake their claim will be put in front of our esteemed panel of sharp, clever, witty and good-looking judges (A.K.A. – you!).

So take a look at this entrant and leave your comments and likes here or hit us @INDYCAR with a tweet if you think Auto Racing News will provide fans with the best Virtual Indy 500 coverage this May and keep your eyes peeled for information on how fans can win a seat to race against up to three INDYCAR drivers at the Indianapolis Motor Speedway next month!

AUTORACINGNEWS.ORG | WebsiteFacebook Twitter “Off-the-beaten path features, analysis and storytelling of lesser-known or hidden aspects of the IZOD IndyCar Series.”

Auto Racing News is a multidimensional media outlet committed to not simply informing IndyCar fans about Series developments, in the way that traditional sports journalists do, but going beyond race results and driver statistics by engaging fans on an emotional level through provocative and unique content.

Partnered with The Big Lead, an edgy sports blog (think Sports Illustrated meets The Huffington Post) that attracts more than 15 million unique visitors a month, Auto Racing News pads race coverage with off-the-beaten path features, analysis and storytelling (consider:  “What IndyCar Drivers Can Learn From Tommy Lasorda”, “Did IndyCar Break Up Motley Crue?”) of lesser-known or hidden aspects of the IZOD IndyCar Series.

New for 2011 is the loosely defined “Racing Reads” section that highlights books (old and new) that tell compelling stories about earlier days of racing or that bring to light cultural icons whose lives have intersected with open-wheel racing.  The “Behind the Scenes” pieces shed insight into unconsidered sides of the sport such as potential career paths for fans interested in combining their passion for IndyCar with employment opportunities.

IndyCar coverage on Auto Racing News is written by Robyn Lynne Schechter, a motorsports attorney and freelance writer, who lives in Los Angeles, California.  Unlike the well-established elements of IndyCar’s press corp, she enjoys complete creative freedom from Auto Racing New’s owner and editor-in-chief Dale Ford, and is not obliged to write six paragraphs each race about Danica Patrick regardless of where she places. With no political agenda to adhere to, a passion for storytelling and knowledge of the sport, Schechter is able to connect readers to the sport on diverse levels.

Auto Racing News readers can also feel good about this:  each time they read a story on autoracingnews.org, a child fighting cancer benefits.

All advertising revenue generated by Auto Racing News in 2011 will be donated to Racing For Cancer.  Racing For Cancer is a non-profit organization whose global ambassador is IZOD IndyCar Series driver, and recently appointed LIVESTRONG Global Envoy, Ryan Hunter-Reay.  Some of Racing For Cancer proceeds will be used to finance its “Children’s Cancer Fighter of the Race” program.  Through this program, one young child who is battling cancer is given an invitation to an IZOD IndyCar Series race and VIP treatment throughout the weekend at some of the races throughout the season. Other programs under development will be supported as Racing for Cancer expands its support to the cancer community going forward.