ADMIN NOTE: With Canadian races looming on the INDYCAR schedule, we thought we’d check in some of our favorite helmet designers, Art Rotondo, and how they spent their time at the recent Formula One race in Montreal (I hope they stayed dry). Check it out.
For the first time ever in Grand-Prix history, there was an artistic partner associated with an event. The event was the 2011 edition of the Canadian GP in Montreal, Quebec Canada. ArtRotondo.com was in charge of creating unique hand drawn portraits of each of the 24 drivers on this year’s grid. Each of these portraits were placed on top of each driver’s garage, a unique and innovative concept we brought to life.
There was also official ArtRotondo.com stands located throughout the circuit Gilles-Villeneuve where fans had the chance to meet Art in person, visualize some of his original works and shop his limited edition print line. This was a tremendous weekend for the ArtRotondo.com group, along with this event were many media appearances on different TV stations which also propelled this truly fantastic moment in motorsport artwork history.
The following pictures depict a few of these works throughout the weekend.
Mark Webber and Sebastian Vettel
You can view more posts from ArtRotondo and the creative work they do for our INDYCAR drivers, HERE.
What do you think of bringing more art into the racing experience?
It all started in Nazareth, PA at IndyCar’s 100th race back in 2004, where like many other start-up companies, we went knocking on every transporter door in the paddock offering our services. The first and only one to open that weekend and accept our service offer was none other than Dan Wheldon’s, whom at that time was still racing for the AGR team. The rest is history, being such a tight knit family, one driver spoke to another and the ball starting rolling from then on.
Scott Dixon with Canvas
Even translating into other racing series such as Nascar and the world renowned Formula 1. Many names such as Dan Wheldon, Scott Dixon, Max Papis, Jenson Button, Adrian Fernandez, Sebastien Bourdais, Sebastian Vettel, Patrick Carpentier to name a few. Some of our paintings are also proudly displayed at the Ferrari F1 racing team factory in Italy as well as in Ferrari President Mr. Di Montezemolo’s office.
The Rotondo Brothers with Vettel & Canvas
Then from there our helmet painting division started in 2007 when we were hired to design two helmets for Dan Wheldon and from then on we opened the helmet designing and painting division of the company which today accounts for as much for our company as the canvas paintings.
Each canvas painting, which Art creates is completely done using the finest oil paints and completely from scratch by Art. Our biggest differentiation to other canvas painter’s is that Art is able to capture the thrill and speed of the race car in every one of his paintings. His young age of 30 translates directly into his work, especially being in a Motorsport Canvas Painting industry which mainly consists of older aged painters which prefer keeping their work clean cut. The ArtRotondo.com company thrives off being ahead of the rest by doing such works of Art, each masterpiece requires between 60-80hrs of work from beginning to end. What is also really interesting is that for any fan who wants to gets close to an original at a lower price, from every painting we produce, a limited edition series of Lithographs becomes available, so that the fans can get their hands on the same image that their favorite driver owns the original of.