Posts Tagged ‘ Sonoma ’

Covering Sonoma

Posted on: August 21, 2010 | Comments(4) | New Media, Race Tracks | By: Daniel

Infineon Raceway is a beautiful track in Sonoma, California with elevation changes and yellow hills surrounding the track. The mornings are overcast before giving way to bright, bright sun later in the day. It’s a great venue for fans, it’s also not too bad if you’re shooing video or images.

Curbs and track

A shot from yesterday morning at Infineon Raceway

You may have noticed that we publish a lot of content throughout the race weekend – via Tweets, Facebook updates, countless IndyCar.com changes and news stories, live video and timing and scoring through Race Control, and images to Flickr, video to YouTube, and RSS feeds for each driver and team. It’s a content juggling act.

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Brothers, Mauro and Art Rotondo own and operate ArtRotondo.com. This dynamic duo is based out of Montreal and specializes in the art of motorsport helmet design.

Front view- Rahal's Mid-Ohio Helmet

Graham Rahal's Helmet for the Mid-Ohio Race

We have quite a roster of IRL drivers under our brand, one of our first- Graham Rahal- is always looking for the most unique and stylish helmets out there. This weekend’s Mid-Ohio Race marks the home race for Rahal. For the occasion, ArtRotondo.com actually kicked it old school by paying tribute to Graham’s father Indy 500 winner Bobby Rahal, by painting his helmet in his father’s original colors. Who thought a few shapes on a helmet could make so much of an impact? In a sport where helmets are getting busier from race to race, it’s nice to come back to down to basics and create this great tribute. Hopefully this helmet will bring Graham the luck needed to be first to cross the finish line this Sunday.

Rahal's Sonoma Helmet

QuickTrim colors for the Sonoma Race

After an entire season of sponsorship uncertainty for Rahal, the great people at QuickTrim came through and decided to come on board with Rahal to sponsor the rest of his racing season starting at the Sonoma race. For the occasion, the ArtRotondo.com company made sure to incorporate their unique corporate colors into Graham’s helmets.

Graham Rahal Custom Cartoon

Cartoon Rahal Design

Each of our helmets is unique its own way right down to the custom painted cartoon Graham on each helmet top even suited up in his QuickTrim suit! These helmets were a blast to work on and hope they will bring Graham the extra boost to bring the QuickTrim car to victory lane!

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