Posts Tagged ‘ technology ’

Earlier this week we rolled out 25 QR Codes around the Indianapolis Motor Speedway, as well as introduced a new version of the Verizon IndyCar Mobile Application. We’re thinking digitally, while we celebrate the Centennial running of the Indianapolis 500. History meets technology.

If you don’t have the app on your Verizon phone, check it out here (as well as for compatible devices).

If you’re at IMS for Carb day or through the weekend, you can access 25 of our QR Codes around the Pagoda, Yard of Bricks and Gasoline Alley. These codes will bring you closer to the racing action, drivers from the IZOD IndyCar Series and reveal some of the behind-the-scenes information of our Series. All you need is a Verizon phone with QR Code reading software and you’ll have instant access to exclusive videos – and even a chance to win a trip to the IndyCar World Championships in Las Vegas. Cool.

QR Code Will

QR code Will

Both the app and QR Codes provide a closer connection to our sport and features content that highlights the diversity of IndyCar. We hope you enjoy and would love to hear what you think.

The 100th Anniversary Indianapolis 500 has been touted at The Most Important Race in History. Okay, okay, marketing pitches aside – everyone is upping their game to create the very best fan experience at the Indianapolis Motor Speedway this month.

Enter Verizon. Specifically, Verizon with an extensive, interactive QR code experience placed at locations all around the Speedway and guiding fans through exclusive content for the Indianapolis 500. But here’s the big question that fans have got to be asking: why bother checking this out?

This blog post is all about taking a step back and sharing what a QR code is, what application you’ll need on your mobile device to access a code, and an explanation of what “lives behind” the code itself. Think about exciting videos, driver commentary, track history, crew interviews, special information and offers… just like anything incredibly special and worth seeing, it’s always more fun when you know that others don’t have the same opportunity as you to see it. You’ve made it to the Indianapolis Motor Speedway for the 100th Anniversary Race. You’ve managed to scrape together your pennies and  own a pretty decent Verizon mobile phone (Warning: will not work on Zack Morris-style cellular devices). Consider the Verizon QR Code Experience your reward this May.

What Is A QR Code? According to the top Digital Media resource Mashable, a QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

What Do I Need to Do to Access a QR Code? To access the Verizon QR Code Experience at the Indianapolis Motor Speedway, you’ll need a Verizon Mobile Device. You’ll also need an application on your mobile device that will read QR Codes. And I’ve been there — the hesitation, the lack of interest in seeking out a scanner, downloading it, and figuring out how to use it. But- I’ve also gone through it and can assure you that the process is painstakingly simple and only takes a few minutes. I can also share that it’s worth your while to download a QR Code application prior to heading out to the track (it can be harder to view your phone’s screen outdoors, especially when sunny and, as we all know, every day in May is a perfect 80 degrees, clear skies and sunshine). Once you have it downloaded, you open the application and, similar to taking a picture, scan the image. Once you’ve obtained a QR code reader, go ahead and try this one.

How does it work? Picture a package sent in the mail with a barcode sticker slapped on the outside of the box and scanned in at each facility so that you can track its delivery online. In theory, it’s a similar concept — scan the QR code and useful information is delivered.

Where Do I Get Started? Visit Verizon in the INDYCAR Fan Village and find out more about accessing QR code content or look for specific QR code signage around the IMS campus.

What’s In It For Me? Verizon’s calling it Scan. Watch. Win. Every code you scan is another opportunity to win great INDYCAR prizes, including a trip to the IZOD IndyCar World Championships.

So get started now by browsing through a smartphone applications marketplace and downloading a QR code reader to your mobile device. Come prepared to see more of the Indianapolis Motor Speedway than even some of the other fans around you — it’s going to be an incredibly special experience and a unique way to commemorate the 100th Anniversary Indianapolis 500.

Still mildly confused? Shoot us a Tweet @INDYCAR and we’ll make sure you’re good to go.

Web Talk with Helio Castroneves

Posted on: September 9, 2010 | Comments(3) | Drivers, New Media, Web Talk | By: Daniel

His website is personal, professional and entertaining. Of course it is, it’s Helio Castroneves. He tweets, twitpics, thanks his team and interacts with fans the web.

National Anthem time

Twitter - @h3lio

[More]

Web Talk with Graham Rahal

Posted on: September 8, 2010 | Comments(4) | Drivers, New Media, Web Talk | By: Daniel

It’s hump day and another installment of Web Talk.

Rahal and an iPad

Rahal and his iPad

Today, we’re focusing on Graham Rahal, where we caught up with him at Mid-Ohio a few races ago. We got to know more about his technology interests, Twitter wars and upcoming changes to his website.

[More]

Web Talk with Tony Kanaan

Posted on: September 6, 2010 | Comments(4) | Drivers, New Media, Web Talk | By: Daniel

This week we’re focusing on a few IZOD IndyCar drivers to learn how they use technology when they’re not driving 200 mph.  We asked them questions about their personal websites, Twitter, what sites they visit daily, their favorite YouTube videos, what makes them laugh and much more.

It’s Web Week on IndyCar.com. We’ll be releasing a new driver interview each day, revealing a new side to IndyCar and the drivers.

The first driver up in Web Talk is Tony Kanaan – which isn’t a bad choice for this topic.

Kanaan iPad

He's into technology

[More]

An iPad in pit lane? Sure.

Posted on: April 30, 2010 | Comments(20) | Drivers, New Media | By: Daniel

During the Long Beach GP weekend, some of us where holed up in the basement media center for the weekend. We occasionally got up for some sun and race action, but most of the time we typed on our laptops updating IndyCar.com, adding images to Flickr, tweeting and more. The highlight, especially for a new media guy,  was looking up during the IndyCar session and seeing Tony Kanaan holding an iPad on TV -

Kanaan iPad

Tony Kanaan Tweeting?

If you’re a geek like me or an Apple fan, it’s hard not to get excited by this image. We posted this screen shot to Flickr over the LB weekend and it quickly become our most popular picture of the weekend. Was he tweeting, reading a book, looking at Timing and Scoring? I wondered the same. Technology is an integral part of the IndyCar Series, so it’s not too surprising to see an iPad – but it is pretty cool nonetheless. I wanted to know more. [More]

Today was a good Day

Posted on: April 9, 2010 | Comments(7) | New Media, Race Tracks | By: Jarrod

Today was a good day.

For most avid IndyCar.com users…you’ll understand what I am talking about. Besides not having audio during the morning sessions of the day, both streaming and timing and scoring went really well. This was a breath of fresh air for all of us.

[More]